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✨ Imagination is back in fashion
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What if we wore clothes that didn’t harm the planet? What if the talented makers who create our clothes were rewarded properly for their work? What if ‘fast fashion’ slowed down?
These week’s projects are bold enough to take these questions as their starting point, to fashion new conversations about what we wear. They’re building awareness, provoking new ideas, and making sure imagination leads the way. None more so than our latest Futurehero Samata Pattinson, who runs an organisation that takes sustainability to the Oscars – and asks, what if glamour can be green?
In a few days we’ll be asking big questions of our own at our Fashion Open Studio event: Fashion media for a fairer future. Join us online (free) on April 20th to explore how fashion media can create fairer futures, and meet the people behind some of our favourite fashion media projects from across the Atlas. More info below. |
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⚡Meet the Futurehero: Samata Pattinson
US – The fashion sector is becoming as famous for its harms to people and planet as for its glitz and glamour. Thankfully, the conversation – and behaviour – is beginning to shift. Samata Pattinson is a British-born Ghanaian entrepreneur who runs Red Carpet Green Dress – an organisation championing change by taking sustainability to the red carpet.
► EN / ES / CAT
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🗣 1 New voices
“How can we expect our voices to be respected... if no one publishing us understands the hardships of our experiences?” – Tori West
UK – Welcome to the bright, bold pages of BRICKS: an independent, queer-led magazine that cuts through the ‘Devil Wears Prada’ stereotype of gloss and glamour in the fashion industry, to show fashion through the eyes of marginalised people.
Real people, real talk ► EN / ES / CAT
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📚 2 The whole truth
“Young people have a strong sense of right and wrong. Once they know what’s really going on behind the scenes, they often want to help.” – Bel Jacobs
UK – Fashion in Schools is an education initiative that teaches children about the harmful realities of the fashion industry – and about how they can be part of the solution.
The next generation of activists ► EN / ES / CAT
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👚 3 Turning fashion inside out
“We can engage you with your wardrobes, with your principles, with your gut feelings and show you something you can do.” – Orsola de Castro
UK – Fashion Revolution is the world’s largest fashion activism movement. It throws light on fast fashion from Bolivia to Haiti in over 90 countries as people ask difficult questions and campaign to stop bad practices.
Ask the right questions ► EN / ES / CAT
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☁️ 4 Wrapped in cotton wool
“We believe the right stories, told well, can connect us to issues that feel too big or too distant to influence.” – Cotton Diaries
CATALONIA – The cotton industry can be thirsty, toxic and exploitative, but Cotton Diaries is a global community that is using storytelling to transform the way we grow, make, source and use cotton. Their idea is to spark “change from crop to cloth – one story at a time”.
Weaving new stories ► EN / ES / CAT
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👩🏫 5 Co-learning about fashion
“We wanted to create an alternative space for passionate people who don’t naturally have the support in navigating this industry.” – Tina and Piarvé Wetshi
UK – Sisters Tina and Piarvé Wetshi set out to tackle problems around access to fashion education. They set up Colèchi using the concept of co-learning – a community-focused approach to fashion education that embraces different voices and spaces.
Learning, together ► EN / ES / CAT
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🏆 6 Championing equality
“I’ve been one of a very small handful of Black and brown people in all of the companies that I’ve worked at. But why is that?” – Daniel Peters
UK – Behind the gloss of the runway shows and magazine pages, with their recent focus on more diverse casting, the fashion industry still looks overwhelmingly white and male. Fashion Minority Report is a call for measurable change in the offices of fashion brands across the UK.
Everyone's business ► EN / ES / CAT
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👥 7 Fab local fashion collabs
“Whole systems change will only be achieved through the collective impact of many innovative local solutions.” – Mairi Lowe
SCOTLAND – From makers and menders to sewers and growers, Sustainable Fashion Scotland brings together people involved in all things fashion from across Scotland. Together, they are moving fashion away from fast and throwaway, towards a shared vision for something more sustainable.
Local for the win ► EN / ES / CAT
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🌍 8 Fashion can put Earth first
“All the work I have done would be in the camp of being a maverick.” – Kate Fletcher
UK – Coming from a lifetime of work from Professors Kate Fletcher and Mathilda Tham, Earth Logic is a simple yet transformative call to the fashion sector: to put earth first, pledging loyalty to the planet before industry, business and economic growth.
Discover new landscapes ► EN / ES / CAT
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