Comms Creatives content of the week (well month actually)
I skipped a few newsletters recently to prevent a flood of work overwhelm hitting me. Sometimes, something's gotta give!
There's been loads of top-notch content in that time, here are my top picks from the past month or so.
United Utilities
|
|
I like the tone of voice in this Linkedin post. It's not quirky or snazzy but it's warm and genuinely trying to make a difference.
Why this works
Don't be fooled - it's not the format that makes this a winner. The format is a good way to share this message.
But people won't be touched by any old cardboard sign passing video.
What makes this work is that it is emotional, and gets to the bottom of the real experiences many of us face in the workplace.
Like we teach people in module 4 of our Social Media Expert Course, you need understand your audience and what they want to talk about, and then make content that's relatable.
So many of us will see this video and think "OMG, YES. I've experienced this and it's NOT OK."
Or, "It was like this in my old job". Or, "I need to make sure my colleagues don't feel like this'.
This is genius because, contrary to how it looks, this is not about United Utilities. It's about you.
|
|
Our friends at Housing Association, Clwyd Alyn, shared this post after their first masterclass with us - it's such a lovely example of an engaging post that gets people talking to your organisation is a positive, friendly way.
That's the point of social media, right? That word 'social' is important.
Why this works
For an organisation that provides homes, the topic of pets is highly relevant.
For those of us with pets, these animals are big part of our lives. They prevent loneliness. They get us out and about walking. They make us feel needed.
And we want to talk about our pets, and share pics of how cute they are.
Build trust with your audience by chatting about things they care about, not just telling them what to do and sharing information about how great your services are all the time.
A care worker at Baycroft Care Homes
|
|
Boring old Linkedin - often thought of as a place where people brag about their cars, and spend most of their time delighted to announce things.
When you step in a place like Linkedin, this bit of human storytelling stands out and people go wild for a chance to feel warm and fuzzy emotions.
This is beautiful because it may well tap into powerful feelings of nostalgia - reminding us of a time when we chatted while washing up with granny, or helped our dad make the bed.
Lu Lawrence shares this insight that helps her make life and work a little more joyful.
Why this works
It's an important and hot topic: many of us have a loved one with dementia. It reassures us that there are paid carers who treat people (who might be us one day) with more than just respect - also with thoughtfulness and kindness.
For may of us, the magic of our brands is in the moments that happen in our day-to-day work on the front line.
You have non- comms or marketing colleagues who work with your audience putting such immense care in their work, and have so much to teach us all -they are the real and loveable faces of your brand.
Can you find more ways to enable your colleagues to share their stories?
|
|
FREE Workshop: Lunchtime Creativity Boost Comms Pros
TUESDAY, 1ST JUNE AT 12.30PM
Sitting in front of your laptop without a break isn't actually productive.
|
|
|
Join us for an hour and we will set you tasks to get you feeling happy, less sluggish and inspired. Which are perfect conditions to improve your work!
After the success of our #31DaysOfCreativity challenge, we thought it's time we run another practical, enjoyable and, most importantly, creativity-boosting event fro comms pros.
You'll need:
⚬ A pen and paper
⚬ A nice cuppa to fuel your brain-power
⚬ A willingness to try new things and have a go
|
|
Special Masterclass: Brand LOLS - How To Use Humour On Social Media
|
|
WEDNESDAY 30TH JUNE, 1PM - 3PM
Being funny on social media doesn't have to be just for the big consumer brands.
Not-for-profits like councils, charities, & housing associations can use a little humour online to get huge reputation wins, masses more engagement & positive media coverage.
|
|
|
Even dry or serious corporate brands can find ways to tap into their audience's sense of humour.
We're NOT talking controversial stuff. There are ways to be funny that don't make your brand sound like Jim Davidson.
These comedy skills will be about giving you the skills to make warm, pleasant or quirky in-jokes for your audience.
For instance, have you seen my cartoons? The jokes I make won't get people protesting in the streets, but some #comms pros have reported squirting coffee from their nostrils after getting an unexpected hoot of laughter.
I'll show you how to use a comedic approach for your brand in this live masterclass on June 30th.
We'll look at:
🔶 How be be a funny brand on social media (without messing it up)
🔶 Creative communications lessons we can learn from comedians
🔶 Easy wins to make your audience smile
|
|
|
Social Media Comms Academy members get to come to the comedy masterclass, and ALL our training for free 😊
|
|
Comms Cartoons
Great comms people make the job look easy, but there’s so much more to our work.
|
|
See you here again next week. Have a sensational Bank Holiday weekend.
Hel x
|
|
|
|
