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| WELCOME |
Welcome to the Lime Agency’s debut quarterly digest…delivering timely news across our suite of services including upcoming campaigns, our latest castings, branding highlights, influencer marketing in action, talent management on the rise, moments in the media and much more!
In the eight months since the Lime Agency began recruiting for its talent roster, propelling our market growth to date has been our unique ‘360 degree’ approach to managing careers versus just bookings. Whether nurturing newly discovered talent or revitalising the professional lives of established veterans, our commitment to everyone we represent is our greatest strength. And backed by the stability and depth of experience of our sublime behind-the-scenes team, it’s what truly allows us to stand out like vanguards in an industry where volatility is quite often the norm.
Put simply, we truly believe our clients are the most important part of our business. And as the industry’s new pioneers, the Lime Agency will continue to challenge the status quo in order to broaden the opportunities available for all of our talent. That’s our story…so far! You’ll have to stay tuned every quarter to find out more. In the meantime, check out our contents and get to know us a little better as well as find out what we’ve been up to!
Enjoy the read!
Kylie & Team |
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| SERVICES |
| Founded on decades of in-market experience developed from working with the most iconic brands, productions and talent worldwide, from our people and our processes through to what we ultimately produce, the Lime Agency has never been tied to the conventions of tradition. It affords us a level of agility and visionary thinking that ensures our clients thrive in today’s rapidly evolving market. Here’s a quick refresher regarding just some of the services we offer… |
Brand Partnerships & Ambassadors |
| Check out our
highly credible
and innovative
communicators
who work
collaboratively
with you to bring
your brand to
market, your story
to life and portray
authenticity to
your consumers. |
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Meaningful Influencer Marketing |
| To harness the
power to affect
purchasing
decisions, engage
with exceptional
talent and receive
premium end-to-
end content-driven
campaign
management and
comprehensive
reporting. |
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Strategic Brand Development & Management |
| Achieve unrivalled
brand messaging
through cleverly
crafted ideation,
creation,
development
and deployment
thanks to our
uncompromising
standards and
experience. |
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| NEW TALENT JOINING |
| As an innovative, talent-centred agency, breaking new ground and building a solid foundation for successful careers is what we’re known for. And while we may be a boutique talent agency, we’ve definitely earned a big reputation for our depth of talent which includes some of prime-time television’s most recognised people…speaking of which, did you see who recently signed with Lime? |
 Kevin & Janetta @ Channel 9’s Travel Guides:
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| Kevin and Janetta are Travel Guides’ resident purveyors of
luxury travel. ‘Travel Snobs’ if you will! The well-travelled
retirees know what they like, and what they like is nothing
less than the best. And with a couple of combined resumes
packed with corporate-topping positions in domestic and
international airlines, five-star hospitality, marquee events,
broadcast media, marketing and advertising, high-end retail
and global tourism, Kevin and Janetta easily prove their
unique brand has no rival. |
 Harry & Tash @ Channel 9’s The Block 2020:
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| As The Block’s first ever competing father and daughter duo
to ever feature on the show, Harry and Tash struck an instant
chord with hundreds of thousands of Block fans across
Australia to become the most popular contestants on the
smash hit series where reality meets renovation. So, it’s no
surprise that today they rank amongst Australia’s top social
marketing influencers, brand ambassadors, content producers
and of course, property styling and renovation combo. |
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| IN THE LIMELIGHT |
Samantha Gash |
| Endurance Athlete, Mother, Social Impact Champion,
Entrepreneur, Influencer & Reality TV Star. |
By becoming the first woman, not to mention the youngest person at the time, to complete the Four Deserts Grand Slam, a 6 stage, 250km, self-supported foot race desert ultramarathon completed in four deserts around the world (Atacama, Gobi, Sahara and Antarctic) in a single calendar year, Samantha Gash might be small in stature, but that’s the only thing that’s small about her. As an incredibly determined human with a huge heart, Samantha uses her extraordinary ability for endurance running and connect it to social change projects that link to female empowerment and access to education programs. And in exciting news, Samantha’s latest project she has launched is Her Trails. As an exclusive motivational digital platform to help women of all walks of life to get back on their feet and out on the trails. The portal will offer virtual activation across holistic educational footsteps, life-changing programming and stirring retreats. Co-founded with ultramarathon runner, Nike trainer and Blackmores Ambassador Bec Wilcock, Her Trails is the perfect portal that will provide time to collect your thoughts as well as for some much-needed self-reflection while inspiring your journey with Gash’s hefty life lessons and tangible concepts around the mission to keep moving, attitude adjustment, problem-solving, time management and embracing the struggle.
It seems nothing can stop Samantha Gash for it doesn’t stop there. Following on from Her Trails, and using the motif of ‘four’ (from her four deserts grand slams), Samantha is also currently filming a new documentary The Four Elements. With a focus on endurance hiking and marathon racing, she’s set herself a new goal of conquering the windiest, the hottest, the wettest and the driest locations across Australia. With filming underway there are opportunities for brands to join Lululemon as partners and sponsors for this exciting project, please contact Kylie @ The Lime Agency.
Each quarter we will be featuring a selection of our talent and showcasing their work. To view all of our talent profiles please click here.
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| CLIENT CAMPAIGNS |
| Some of the recent campaigns we’ve worked on. |
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Just because you haven’t found your talent
