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BUSINESS FUTURES (the what)
With change comes opportunity.
The business futures perspective will look to unpack what these opportunities might be by drawing upon business acumen from beyond the architecture profession to question our business practices and challenge our status quo. Should architects be looking to expand their service offerings, or perhaps we need to become more specialised?
If architects can fine-tune our business practices, does it enable us to support our broader objectives?
What does success look like?
Do we need to re-frame our parameters of success?
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