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50 WAYS YOU CAN HELP PROTECT PEOPLE, THE PLANET AND PROFITS
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This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical.
If you are a business owner or leader, it will provide you with the tools to make a difference. If you work for an organization that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability.
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THE CHINA ENTREPRENEUR SERIES
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China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. The series examines the major contribution to this development made by China’s leading private entrepreneurs and companies.
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Nicknamed ‘Superman’, Li Ka-Shing is one of the most influential entrepreneurs in Asia. Born in 1928 in south-eastern China, Li left for Hong Kong with his family to avoid the perils of war. Forced to leave school before the age of 15, he worked in a plastics factory before starting his own company. Today, he is the 11th richest person in the world and his company, Cheung Kong, is influential in many sectors (including transportation, real estate, financial services, retail and energy).
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In 2000, Robin (Yanhong) Li founded Baidu and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world’s second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China’s vast internet economy.
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EVENTS TO ATTEND | 27TH MAY 2021
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Research shows that CSR improves long-term business performance and that consumers prefer to patronise organisations with strong histories of social responsibility and are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets.
Therefore, CSR is now considered a critical part of a company’s performance and reputation. In this webinar you will learn how to incorporate CSR values into a business strategy and brand. You will also understand the difference between CSR and PR. This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, which will benefit your employees and customers, including investors.
Sangeeta Waldron is author of Corproate Social Responsibility is Not Public Relations and a multi-award-winning Public Relations professional and runs her own London based agency, Serendipity PR & Media, working across business, arts, culture and books in growth international markets.
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WHICH BOOKS HAVE BEEN NOTICED RECENTLY?
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"This is clearly recognised in the hundreds if not thousands of books now out there talking about leadership, culture and employee engagement. It can be difficult to find what you need, especially if you’re a leader looking for a practical guide to help you develop good people-focused leadership. This is the handbook you’re looking for." - The HR Director
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WHAT TO LISTEN TO
🎧 How to create a culture where employees thrive with Paula Leach (36 minutes)
Listen via Apple | Google | Spotify
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"Jens has drawn together a rich, deep and broad snapshot of how LGBT+ individuals are, finally, taking their rightful places in our businesses and organisations. It clearly hasn’t been easy, and the solutions haven’t been simple – tackling, as they do, the deep-held assumptions and biases of many people. It’s humbling to see all of this effort laid out in front of you." - The HR Director
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WHAT TO LISTEN TO
🎧 How the LGBT+ community and their allies are changing the global economy with Jens Schadendorf (29 minutes)
Listen via Apple | Google | Spotify
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