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22 April 2021
For business, geopolitics is no longer optional
22 April 2021

The legendary early twentieth-century advertising executive, Fred Barnard, coined the phrase ‘a picture is worth a thousand words’. He was right. When people explore maps they are able to make connections that might have been missed in written form. In Terra Incognita: 100 Maps to Survive the Next 100 Years, SecDev Group’s Robert Muggah blends satellite images with a vast array of data collected from national research institutes, leading universities, private companies and non-governmental organisations. The visualisation of the outcomes of human behaviour mapped on to the contours of our planet can be at once dazzling, disconcerting and illuminating.

Economic center of gravity: The world’s economic center has moved from east to west over the past two thousand years and then back eastward over the past few decades.

One surprising map highlights how geopolitical power has oscillated over the past two thousand years. It was created by estimating the earth's economic center of gravity after averaging GDP in particular places and at specific times around the world. In this map, featured this week in an article by SecDev in the Boston Globe, the global economic center of gravity is calculated by weighting GDP in three dimensions, including in relation to the nearest point on the earth's surface. The map was inspired by the scholarly contributions of Quah (2011), Maddison (2010) and Grether and Mathys (2009), among others. The map here was developed by McKinsey's Global Institute, and updated in 2020. 

The map describes how the economic might of nations moved from east to west over the course of centuries, and then snapped rapidly back east over the past few decades. The map offers a reminder that this is not the first time this has happened. Between 1-1,000 AD, China and India appear to be the leading global economies. The industrialization of Western Europe and North America pulled the center westward between the 1800s and 1950. Japan's twentieth century post-war boom pulled the center eastward between 1950 and 1980. A resurging China dragged the center of gravity dramatically eastward between 1990 and 2020 at a faster pace than at any time in human history. 

Short of a major disruption, the economic center of gravity will continue drifting eastward until 2030, albeit more slowly than in the recent past. One of the drivers of the most recent eastward drift is rapid urbanization of Asia, especially China. As people move to cities, especially secondary ones, wealth and economic growth increase. Other factors include massive investments in infrastructure and social-economic development, including breathtaking poverty reduction. One of the many policy implications is that future global governance - politically and economically - is no longer restricted to a club of wealthy western countries but requires far more inclusion of the east. 

The Eastern drift is already leading to the reconfiguration of the physical and digital infrastructure of globalization. In 2021, for example, China signalled its desire to lead the creation of new standards for the future of the Internet. To be sure, China hopes to realign the Internet in line with its own global and domestic security priorities. While designing-in security into the architecture of the future Internet will be welcomed by some business leaders, it could lead to more unrestricted government control over the internet. Meanwhile, countries such as China and Russia are adopting crypto currencies and exchanges to rewire the world’s financial system and reduce their dependence on western banks and institutions. These efforts could very well lead to the emergence of a new global crypto reserve currency displacing the US dollar as the unit for global trade.

Asian century: More people live inside the circle drawn on the map than outside of it. Asian countries are home to 3.8 billion people. China has 1.42 billion, India has 1.35 billion and Indonesia has 274 million.

China and other Asian countries are also capitalizing on current exponential advances in bioengineering and artificial intelligence globally to drive innovation closer to home. Ethical and legal standards around bioengineering and AI are weak or nonexistent in much of the world and international norms are lagging behind the pace of technological progress. The race to achieve supremacy in some new technologies will likely lead to heightened risks together with significant opportunities as innovation creates new markets for bioengineering and AI driven smart city technologies.

The period of global stability sustained by the liberal international order is entering a new and more volatile phase. Action on everything from climate change and nuclear non-proliferation to cyber-security and international trade will require new configurations of international cooperation, what some are calling networked multilateralism, with Asian countries and companies playing a more important role than ever.

Business leaders need to be prepared for change. That means, paying attention to geopolitics and how it impacts on the value at risk in their business. For corporate leadership this means developing appropriate risk and opportunity metrics to include.

  • Digital risk - cybersecurity, intellectual-property, reputational, and third-party liability  can put the enterprise at risk. Corporate value is locked up in data and communications. Without it, value is at risk.

  • Geotechnical risk- pandemics, climate change, conflict can impact on lean global supply chains. Global monitoring is no longer a luxury, but a business essential. 

  • Futurecasting - we are in an unprecedented era of change. Quantum computing, artificial intelligence, bioengineering will impact to transform the nature of business, and opportunities. Now is the time to be strategic, or risk being left behind

SecDev can help

Decades of experience make a difference. Our clients and partners include Fortune 100 corporations, governments and international institutions from the World Bank, United Nations to the World Economic Forum. We work with networks of experts and the world's leading universities.

To find out more about SecDev's futurecasting services and to schedule a consultation, contact: future@secdev.com

About SecDev

SecDev is an agile research and innovation firm helping clients navigate digital-geopolitical, geospatial and geodigital risk. SecDev builds value through innovation in strategic foresight, data science and urban analytics. SecDev’s team is fluent in technology, global in scope and results-oriented. SecDev empowers clients, such as national governments, technology companies and international organizations, to make informed choices that deliver value in the digital-urban age. To learn more, visit http://www.secdev.com.

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