Tourism Whitsundays, together with the Queensland Government, is excited to launch a major tourism campaign designed to encourage Queenslanders to explore the best of The Whitsundays, the Heart of the Great Barrier Reef – The Whitsundays Holiday Dollars.
The Whitsundays Holiday Dollars of up to $200 (incl GST), to a total of $1.2 million, will be made available to Queensland residents over 18 years of age to enjoy tourism experiences in The Whitsundays. The vouchers can be used to claim 50 per cent off any eligible tourism experience booked, up to a maximum of $200.00 (inc. GST) per adult.
The vouchers will be available to visitors (and locals) who are in the region from 4 May – 30 June 2021, or until the quota is exhausted, whichever is sooner. Vouchers can be claimed through participating hotels, The Whitsundays Visitor Information Centre and The Bowen Visitor Information Centre (located at The Big Mango) and the campaign website. Vouchers are activated once a booking is made, so it will be first in, best dressed to activate the vouchers for travel. Vouchers will be available to consumers from 4 May 2021.
The campaign aims to encourage more Queenslanders to travel to The Whitsundays region, extend their stay and get out and experience the diverse tours and attractions we have to offer. The Whitsundays Holiday Dollars will also be available to Whitsunday Locals.
How Tourism Experience Operators can get involved:
Tourism experiences are eligible to take part in the program. Tourism experiences could include:
Register here
How Whitsundays Accommodation Operators can get involved:
We need your help to book holidaymakers onto our Whitsunday day tours and overnight crewed sailing experiences. Please help us spread the word by sharing The Whitsundays Holiday Dollars with your in-house guests, arriving travellers and your existing Queensland database. If you are a Tourism Whitsundays accommodation member, we seek your help to be part of this campaign in one of two ways:
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Share Tourism Whitsundays e-newsletter content, graphics (Industry ToolKit will be provided) and booking information with all guests checking in between 4 May and 30 June.
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Become a Whitsundays Holiday Dollars Accommodation Partner and book your guests onto eligible tourism experiences using a unique URL (provided by Tourism Whitsundays) and receive 8% commission.
Register here
Learn More:
Tourism Whitsundays will host a webinar to explain the campaign in more detail and help you through the registration process:
Thursday, 22nd April at 6:30 pm Click here to join the meeting
For full details on eligibility, and requirements to participate, please visit The Whitsundays Holiday Dollars website here and download Operator Handbook.
