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Issue 16 | May 05, 2021
<<Salutation>>,
How many times have we all heard "Data is the new oil"? And while data might be way easier to collect than it is to find oil, it is much more difficult to draw value from it. A new collaboration helps to ease many of the challenges of uniting data from different sources, thus making its value more accessible.
Gwen Kaufmann (kf)
for the m+a | UFI Exhibition Newsletter Team
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The Consumer Technology Association (CTA) has announced that CES 2022 will return to Las Vegas. Following an all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups. The event is scheduled to take place from January 3 to 4, 2022. "We're thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces", said Gary Shapiro, president and CEO, CTA. "Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation." Some 1000 companies have committed to showcasing their most innovative technologies in Las Vegas and companies are continuing to sign up. Digital audiences will also experience the spirit of the live event in Las Vegas. The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas, enabling attendees and exhibitors to continue connecting and exploring. (kf)
ces.tech/CES-Press-Release
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Breaking ground in Calgary
The $500m expansion of BMO Centre in Calgary is progressing: The ground-breaking for the facility on Stampede Park has taken place on April 29, 2021. The preconstruction phases have rolled out smoothly over the past 24 months. The Calgary Stampede and Calgary Municipal Land Corporation (CMLC) chose the design team in Spring 2019 and revealed the facility's design in June 2020, followed by construction of Hall F through the summer of last year. Crews have worked to prepare the site with extensive utilities upgrades and demolition work over the past year, readying the convention centre for its 560,000 square foot expansion. "The BMO Centre expansion will provide state-of-the-art facilities for community engagement and economic benefit through job creation and tourism", says Steve McDonough, president and chairman of the Calgary Stampede. "The expansion will anchor Calgary on the international map as a leading convention host, attracting larger conventions and meetings to our province". Designed by leading firms Stantec/Populous/S2 Architecture, the building's design will transform the Calgary skyline. The new venue will be significantly larger than the existing BMO Centre, offering double the rentable space. When it opens in 2024, the BMO Centre will be the largest convention facility in western Canada, elevating Calgary into the top tier of the competitive international meetings and conventions market. (kf)
www.calgarymlc.ca/bmo-centre-expansion-breaks-ground-today
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Korea unveiled its newest convention centre, Ulsan Exhibition and Convention Center (UECO), on April 29, 2021. UECO is the 17th convention centre in Korea, anticipated to turn the south-eastern Metropolitan City of Ulsan into the next hub for the Korean MICE industry. Located between Gyeongju and Busan, Ulsan is Korea's eighth largest city with a population of over 1.1 million, recognised as the industrial powerhouse of South Korea, home to the largest automobile assembly plant and shipyard. As one of Korea's major cities, construction of an exhibition and convention centre in the area was first promoted back in 2000, but halted due to controversy over budget and scale. The project finally saw light with the opening of KTX Ulsan Station in 2010, and construction officially began in 2017. With an exterior design inspired by the whale-shaped carving on the Bangudae petroglyph (National Treasure No. 285) in Ulju-gun, Ulsan, one of the city's main landmarks, UECO boasts a total area of 43,000 m2, with three floors above ground and one floor underground. On the first floor is the Exhibition Hall with a total area of 8,000 m2, divisible into four separate halls or combined into larger halls depending on the size of the event. The Convention Hall is located on the third floor, divisible into three halls or able to be combined into larger spaces, with a total of 1,336 m2. A total of 12 meeting rooms in varying sizes are located throughout the centre as well, to accommodate smaller meetings. (kf)
www.koreaconvention.org/eng/news
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Reed Sinopharm invests in CHCC
Reed Sinopharm Exhibitions, the joint venture between Reed Exhibitions and the Sinopharm Group, has signed a definitive agreement to acquire a majority stake in the China Hospital Construction Conference (CHCC). CHCC is Asia's leading event in comprehensive and innovative solutions for hospital design, building and management. Launched in 1999, the event spans over 100,000 sqm, featuring over 600 exhibitors and 16 themed displays. In addition to the trade show exhibition, CHCC also produces over 80 conference sessions and offers excellent learning opportunities, knowledge sharing and information exchange for over 10,000 hospital designers and managers every year. Commenting on the acquisition, Hugh Jones, CEO of Reed Exhibitions, said: "We have been very impressed by the CHCC team's continuous drive to innovate and build a broad platform for the coordinated development of the whole industry. I firmly believe that in adding the CHCC brand to Reed Sinopharm Exhibitions' health sector portfolio, we will bring our expertise in face-to-face and virtual experiences, global reach and resources, to bear on CHCC's members, stakeholders, academics and industry leaders, ensuring growth, development and value for all our partners". The 22nd CHCC is scheduled to take place at Shenzhen World Exhibition & Convention Center from June 19 to 21, 2021. Thousands of hospital construction decision-makers and more than 800 outstanding enterprises will gather together to discuss the construction of the next generation hospitals. (kf)
www.reedexhibitions.com/reed-sinopharm-exhibitions-acquires-majority-stake-china-hospital-construction-conference
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Bauma moves to autumn slot in 2022
Setup next summer: The 33rd edition of the world's leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment, better known as Bauma, in 2022 moves from spring (April 4 to 10) to the autumn. So, excavators and other construction equipment will be on show again at the Messe München venue from October 24 to 30, 2022. Especially global exhibitors, who expect customers from all over the world to attend Bauma and who therefore make heavy investments in stand construction, logistics and hotel capacity, advocated a new schedule. Klaus Dittrich, chairman and CEO of Messe München, defended the decision: "we had to make it now, before the exhibitors start planning their participation in the trade show and make corresponding investments." The core of bauma 2022 will be the face-to-face event, augmented and expanded by digital offerings. (ch)
www.bauma.de/en/trade-fair
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Koelnmesse mobilises for mobility
Koelnmesse is launching a new format: Polismobility – Moving Cities. The first edition is planned for next year, from May 18 to 21, 2022. With this new event, Koelnmesse and the city of Cologne want to focus on solutions for "mobility in cities in the future". The event wants to highlight cross-industry urban mobility in all its diversity and focus on solutions rather than purely on products, and place the emphasis on challenges for cities. The concept is based on the triad, Exhibition, Exchange and Experience. It anchors the theme urban mobility both at the exhibition grounds as well as directly in the city. At the same time, the global mobility community is to find its home all year round on a digital content and event platform. This platform, which will be continually updated with relevant contents, virtual events and numerous opportunities for networking from the debut event in 2022 and thereafter, is to make this possible. The magazine on the polisMOBILITY website is already regularly offering news and exciting articles on the urban mobility cosmos. The state of North Rhine-Westphalia joins Koelnmesse in partnering this event. A central figure in the development of the event is project partner Johannes Busmann, who with the Polis Convention and the Polis Magazine is contributing expertise in the area of urban development. Further cooperation partners of Koelnmesse are the ZVEI (German Electrical and Electronic Manufacturers' Association), and the German Aerospace Center (DLR), which also acts as scientific advisor to Polismobility. (ch)
www.koelnmesse.com
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New chairs for UFI European Chapter
UFI's European members have elected Albert Arp (Royal Dutch Jaarbeurs, The Netherlands) as the new chair for the association's European Chapter. David Boon (Brussels Expo, Belgium) will remain the 1st vice chair, Antonio Bruzzone (BolognaFiere, Italy) continues as vice chair. The members co-opted Bernd Aufderheide (Hamburg Messe, Germany) into the vice chair position that was previously held by Arp. As Chapter chair, Arp will also serve on the UFI executive committee. The re-election had become necessary as the previous chair, Andreas Gruchow, is no longer with Deutsche Messe (Germany). (ufi)
www.ufi.org/european-chapter
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Tarsus Group partners content creator
Tarsus has announced a strategic partnership with leading aviation vlogger, content creator and author Sam Chui. Chui is recognised as one of the world's most famous YouTube aviation content creators with over 2.5 million views onYouTube. This new partnership with the Dubai Airshow and other events in the Tarsus Aerospace portfolio is expected to see him reaching an even greater audience across aviation, defence and aerospace. "Sam has built a truly unique platform and has established himself as one of the most exciting and influential aviation content creators out there", said Douglas Emslie, CEO of Tarsus Group. "We are delighted to have confirmed his partnership with our Aerospace division, which delivers key events such as the Dubai Airshow. We are building an innovative, new content offering alongside our aerospace shows and having Sam involved in our new platform, which launches this summer, will really enhance the content we deliver", Sam Chui added "I am absolutely thrilled to partner with Tarsus in the industry's first in-person global airshow since 2019. The pandemic has been particularly difficult to the aviation sector and we want to take this opportunity to showcase the industry's resilience by amplifying the great brands that come together to drive this sector forward and develop year-round engagement activities with the community to ensure that business continues during and post airshow". The Dubai Airshow is scheduled to return live and in-person at Dubai World Central (DWC), Dubai Airshow Site, from November 14 to 18, 2021. (kf)
www.tarsus.com/news/tarsus-group-announces-partnership-content-creator
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UFI MEA Conference 2021 to be held in Dubai
The UFI MEA Conference 2021 will take place in Dubai (UAE) on May 26. Hosted by the Dubai World Trade Centre (DWTC), it will be UFI's first in-person event in 2021. Trixie LohMirmand, executive vice president at the DWTC, says: "Dubai has paved the way in the region for the global reopening of events, in particular exhibitions, and the DWTC is perfectly placed to host the in-person UFI regional conference. As a member of UFI and the global exhibition community, we are mandated to support the industry. This gathering of event professionals from both the private and public sectors across the region is a much-awaited opportunity to reconnect, learn, celebrate our pursuits and exchange on expectations and aspirations for our industry". Kai Hattendorf, UFI CEO and managing director, adds: "UFI is witnessing the need and request from the industry to meet again. We are thrilled to offer the MEA Conference as an in-person event in Dubai! This year's regional conference is the first face-to-face UFI event in 2021 and will explore what the future looks like for our industry and people". Led by Naji El Haddad, UFI regional director MEA, the conference will host expert speakers from KSA, Oman, Germany, UAE and other countries across the region. The aim is to deliver world-class content, as well as sharing case studies, lessons learnt, plans and a vision for the future. His Excellency Helal Al Marri, CEO of the DWTC, will open the event. Delegates will also be briefed by Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), on how the Emirate has safely reopened for tourism and exhibitions – two industries that the government understands and supports. (kf)
www.ufimea.org
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Anja Wagner has taken on the role of PR officer for the global leading fair Interzoo for exhibition organiser WZF, Wiesbaden, and its conceptual sponsor the central German Pet Trade & Industry Association (ZZF). Wagner, who has a PhD in English and German studies, was an editor on the international tradeshow magazine m+a report and editor-in-chief of TW Tagungswirtschaft, another publication of Frankfurt-based dfv media group. In her most recent post, she was PR and corporate communications officer for Germany, Austria and Switzerland for international flooring manufacturer Tarkett in Ludwigshafen. As the PR officer for Interzoo, 52-year-old Anja Wagner will be responsible for all press and public relations work surrounding the global leading fair Interzoo in Nuremberg and all related physical, hybrid and digital events. Furthermore, she will support the exhibition and communications team of the WZF and the central German Pet Trade & Industry Association (ZZF). (ch)
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Mohamad Mehieddine has joined Italian Exhibition Group SpA (IEG) as event director for Jewellery, Gem & Technology Dubai (JGT). He previously worked in different sales and event management roles for Reed Exhibitions in Abu Dhabi. (kf)
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Virtual Standard Export Format launched
A working group of event organisers and technology platforms has announced Virtual Standard Export Format (VSef), a universal format for virtual and hybrid event data. The data standard has been developed collaboratively by a cross-industry working group. Founding members include ten global event organisers and leading event tech platform partners, who have come together to create a shared industry-wide standard. VSef is run on a not-for-profit basis, open to all event organisers, and any platform can choose to adopt the standards. Dr. Barış Onay, chair of the VSef working group, remarked; "The silver-lining in the pivot to digital has been the data-rich environment we organisers now find ourselves in. But, we have a huge standardisation job at hand if we're to benefit from this newly found trove of data. VSef has been designed to solve this problem, to provide an open source standard. I for one am looking forward to receiving data from different platforms in one format!" VSef was launched and is steered by Explori, the leading insights provider for the events industry. Explori CEO, Mark Brewster, adds, "Our research suggests organisers use, on average, four different event technology platforms. The data produced by these platforms often looks very different from one provider to the next. Three-quarters of organisers told us they found it challenging to integrate data from virtual platforms into other systems. These challenges are barriers to learning, progress and business intelligence. That is why we brought together a working group to create a universal data format that enables events to consume consistent data regardless of which platforms they are working with". The initiative has already received support from industry bodies and communities. UFI, the Global Association of the Exhibition Industry, is the founding association partner and set to adopt and advocate the standards. Anbu Varathan, UFI president, explained; "The group of companies that came together to work on VSef represents a great cross-section of the UFI membership. As the global trade association for our sector, we know about the importance of unified and aligned data sets, and we are working to promote globally accepted metrics and terminologies. We recommend that every business events association joins us in supporting and promoting VSef to their members as a collaborative way forward for our industry." (kf)
vsef.io/vsef-launch-press-release
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Global Exhibition Day 2021 is fast approaching! Taking place on 2 June, GED celebrates the safe return of exhibitions and their role in accelerating economic recovery. Everyone associated with the global exhibition industry is encouraged to recognise the day. How to contribute to this year’s GED, and become part of a dynamic global community? Join us and learn more on this year’s initiatives and how to get involved. (ufi)
To join us for this session, register here: https://bit.ly/2LQ3R48
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