The SDN Insider Newsletter - May 5, 2021
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Dear SDN Insider,

The month of May has begun, and we are thrilled to bring you this month's newsletter, loaded with SDN announcements, curated content, project updates and events.

  • Breaking down barriers! We're pleased to announce that financial inclusion has launched at the SDN. Read more in the section below.
  • This May, which is Mental Health Awareness Month, we are pleased to share the value that service design brings to mental health. Check out the case study we have in store for you.
  • Get ready for Service Design Day, everyone! Learn all about this special day of service design celebration that will take place on June 1, 2021. 
  • Check out this week's curated content on the topics of pitching service design to clients and how design can help combat climate change.
  • Read an open article published within Touchpoint Vol. 12 No. 2 - Service Design and Systems Thinking.
  • The SDN Academy course "Service Design for Resilient Strategic Planning" is coming your way! Discover what this course is about and register below. 
  • We have a new SDN Accredited Professional that has joined our leading group of experts! Learn all about Cedric Kamp below. 
  • The SDN San Francisco Chapter and SDN New York Chapter are both holding two events soon. Learn more about them and get your tickets while they're still available. 

Enjoy the newsletter, service designers! ✨

Warmest regards,

The Service Design Network

SDN Launches Financial Inclusion via Professional Membership

As a global organisation committed to achieving a more diverse and inclusive community, we are excited to debut a new financial profile for our Professional Membership category at the SDN. This new pricing structure is variable, thus eliminating our previous flat membership rate of 180 Euros (per year) for all. Guided by the World Bank's country income index, your membership fee will now be based on where you live, creating more fair and equitable access for all!

Become a member
Mental Health Awareness Month

In recognition of Mental Health Awareness Month, we at the SDN are pleased to have the opportunity to showcase the great work our community is doing within this critical space, as demonstrated by the work of SDN Accredited Master Trainer, Milla Mäkinen.

To communicate the value that service design can bring to mental health, Milla Mäkinen posed the following question: How might we use service design to make the invisible people seen and heard as a means to enhance mental wellbeing and improve mental health services? Explore Milla's case study "Co-creating NGO Strategy for Improving Mental Health in Finland" to learn how she answered the question via her work with the Finnish think tank and civil and human rights organisation, Kukunori.

Milla furthered her exploration on the topic in January and February 2021 via her Service Design Academy course "Service Design for Social Wellbeing", where she illustrated how service design could co-create new social wellbeing solutions.

Read the case study
Service Design Day 2021
The SDN is pleased to announce this years' Service Design Day (June 1, 2021) will carry forward the momentum via our "Do Good - Give Back" campaign started two years ago. With its kick-off, we invite all practitioners, students, agencies, academics and members of our community across the globe to join together on SDDay and provide a helping hand to those organisations most in need of your services. We look forward to seeing you online on June 1, 2021, and celebrating all the great work the service design community is doing to help transform our world for the better—together!
Learn more

Fireside Chat with Marc Fonteijn: Explaining the Business Value of Service Design in Plain English

The Service Design Network New York Chapter hosted Marc Fonteijn on April 27, 2021, for a virtual fireside chat entitled "Explaining the Business Value of Service Design in Plain English". The conversation focused on pitching service design to clients, or simply others whom it would help, and thinking through metrics, but also weaved in the discussion about data types and service design education.

Read the article

Make the Sustainable Thing the Best Thing, by Design

In this article, Service Designer at We are Snook, Ness Wright dives into the topic of the climate crisis and explores how design can help by highlighting four opportunity areas for designers. Of these four areas, her team had the most learnings and success with 'Make the Sustainable Thing the Best Thing'.

Read the article
Touchpoint – The Journal of Service Design

Open Article 

As service design takes on larger, systemic challenges, there is growing recognition of the need to integrate knowledge from other domains. Benedicte Wildhagen and Ellen StrÃ¥lberg offer a hopeful example of building infrastructure to support the integration of service design with systemic design in the Norwegian innovation lab for the public sector (StimuLab). Their open article is part of the new Touchpoint Vol. 12 No. 2 – Service Design and Systems Thinking.

*Note: Free copies of Touchpoint are available for SDN members!

Read the open article

Service Design Network Academy

Strategic planning can seem daunting and highly company focused. However, using the right tools, willingness to experiment, engaging people at levels in the company, making tough decisions and having the courage to implement can make a difference. Leading to the question, how to can one create a resilient strategic plan that puts your organisation on solid footing now and in the future? Join Dr Vidya Priya Rao in her SDN Academy course, "Service Design for Resilient Strategic Planning," and discover how service design can help!

Register today

Service Design Network Accreditation

We are pleased to welcome Cedric Kamp to our esteemed group of SDN Accredited Service Design Professionals! Netherlands-based Cedric is a service designer at Knight Moves parallel working at Leap Forward as an innovation expert. Previously, he has worked at Accenture within the design and innovation field. He is primarily specialised in design sprints, strategic workshops, qualitative research and creative ideation. Cedric also gives training to universities and organisations, as well as to the SDN Academy.

"I believe we always need to have a good balance between theoretical insights and applying what we have learned." - Cedric Kamp.

Find out more about our accreditation programme and consider applying today to join our leading group of experts!

Get accredited by the SDN
Service Design Network Chapter Events

Rethinking Users - Meet the Authors

The SDN San Francisco Chapter is excited to invite you to their next event. This workshop will explore the idea of "user ecosystems" and their importance to service design. It will introduce a new book and toolkit, Rethinking Users: The Design Guide to User Ecosystem Thinking. We will explore practical ways that user ecosystem thinking can expand our design imagination and our impact through subsequent breakout sessions and engagement with the book's authors and illustrator.

Book your ticket now

Talk & Discussion: Ensuring Quality Delivery of Services Using Playbooks

Bringing new services to market using an existing delivery organization often entails overcoming "this is how we do things today." This event will include a case study presentation that will highlight how function-specific service playbooks support and enable frontline, field delivery teams. Join this event to understand how playbooks complement journey map and blueprint artefacts, the relationship to continuous learning and change management activities, and some of the lessons learned from this work effort.

Reserve your spot today
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