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“Never give up on something that you can’t go a day without thinking about.”
Winston Churchill

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An email newsletter is a special opportunity in eCommerce, because your customers are getting emails from you anyway when they place orders, get receipts, or interact with their account. You should make that a fun and personalized experience, and offer them your main newsletter at those moments.

A checkbox during checkout or a link in every transactional email to a landing page with your subscription form is an easy way to always be building your mailing list. Our latest blog post covers some great tips like this and more. Find out what goes into a winning newsletter. 🏆

You should also check out the webinar Brian and I did about our experience building businesses on email marketing

Email is foundational to your business and its growth — give it the priority it deserves.
 
— Cory, Brian, Dan & Karen

On the Blog
Why You Need a Newsletter for eCommerce

Email is the original social media — everyone uses it. Your eCommerce site sends your customers emails every time they make an order. You should make those emails fun and attractive, and you should use them (and your checkout page) to build subscribers for your store's main newsletter.

What is the value of a newsletter that's appreciated by your customers and potential customers? You can use it to drive sales, but you'll get more value if you use a newsletter to provide guidance and expertise relevant to your market. You can also use a newsletter to listen to your customers and learn what they want.

Learn How to Grow a Great Newsletter 🌱

Commerce Journey Live Replay
Webinar: Five Ideas to Build Your Email List

In this webinar, Cory and Brian share the high impact methods they’ve used to build their email lists. Cory built a multi-million dollar business on email marketing. Unsurprisingly, we see email marketing as foundational to any business!

Learn how to leverage newsletters to build your customer base. In this webinar, Cory and Brian cover five solid ways to grow a base of subscribers.

Watch Now 📺
Good Ideas

🤔 Insightful Ideas for eCommerce Entrepreneurs

Join our Facebook Group with the questions and stories you've encountered on your commerce journey!
 
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Do you have a topic or question you'd like us to explore in a webinar? Want to suggest yourself or someone else as a guest speaker? Click "reply" and we'll get back to you.
 
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