Photo by Lukas on Jooinn

Business and marketing strategy support for SINCERE’s Innovation Actions

An innovative and sustainable business modelling tool featured in a series of online clinics supporting SINCERE’s Innovation Action case study partners to review and refine their business model.

The Sustainable Start CANVAS Methodology tool offers a holistic approach to business and marketing strategies, integrating social, human and ecological components, with a strategic vision, to create and deliver a triple value proposition within a product or service.

The clinics supported four of SINCERE’s Innovation Actions (IAs) to revisit and rethink their business and marketing strategy for their case study.

Photo: pixabay

Adaptive solutions required to fit forests for cultural and recreational use

Cultural ecosystem services are gaining importance in European forests, but their promotion requires flexible and combined strategies. In a survey of 1,182 forest owners and managers from 25 countries across Europe, researchers from the University of Kassel, in collaboration with the European Landowners Association and the European Forest Institute, asked about the importance of CES in European forests, and what can be done to further promote such services.

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