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Welcome to Article Group's new and improved newsletter devoted to helping you navigate uncertainty, seek the most interesting challenges, and make better creative decisions in marketing and beyond. Want it in your inbox? Sign up here.

 

The call to action for us — as creatives, strategists, and technologists — to apply our incredible talents for good in the world has never been more urgent. The heightened awareness of social injustice and degradation of our planet has inspired a new level of interest in addressing what have been intractable problems.

AGO (ArticleGroup.Org), a nonprofit (501c3) creative agency, was designed to empower nonprofits by connecting them with the same talent that powers the world’s most successful for-profit companies.

For the past six weeks, we’ve set aside the quotidien concerns of this newsletter to share a series in which AGO describes opportunities for meaningful community-level participation. This Direct Philanthropy Starter Kit describes how direct philanthropy reverses power dynamics and puts decision-making power in the hands of communities. 

In this series, we’ve shared tools to help you decide whether direct philanthropy is right for you, and we’ve suggested strategies for learning, building trust-based relationships, and creating mutual agreements that empower nonprofits. 

This final week offers guidance on how to gauge the impact of your direct philanthropy.

To learn more about the topic, head over to ArticleGroup.Org and start exploring on your own.

We all want to know the answer to a pretty foundational question: Are we doing good? 

Impact is the huge, virtuous goal that probably brought you to grantmaking in the first place. So it makes sense that the philanthropy community talks a lot about the process of understanding and measuring impact. 

Unfortunately, impact has traditionally been defined in rigid ways, and measurement practices aren’t always driven by a clear mission. In this piece, we’ll unpack what impact can look like in practice, how to redefine it moving forward, and what tactics to bring to the table.

Read more

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Article is a 100% organic, free-range, desktop-to-inbox newsletter devoted to helping you navigate uncertainty, seek the most interesting challenges, and make better creative decisions in marketing and beyond. We deliver Sundays at 6pm ET twice monthly. Article is published by Article Group, a delightful creative agency of talented problem-solvers. We're more fox than hedgehog. We are for hire.
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