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Hello <<First Name>>-
Don't you love it when you receive a recommendation? You're grateful the customer took the time to let you know how you're doing, right?
How about you pay it forward?
Think about it. You're also a customer.
Has a company provided outstanding service recently? Happy with a vendor and want to support their business? Then let them know.
Why not write a customer testimonial on their behalf?
Andy Crestodina inspired me. Andy, cofounder of Orbit Media Studios, suggested asking loyal customers to give testimonials. Of course, he has tips on how.
Let me share a few tips to ease the burden of writing a testimonial. You can nip the hesitancy to start. Drafting an effective testimonial won’t take you more time to write than an average one.
The writer’s mindset
Pretend you’re writing to a work friend. This will help you get some words on paper (or on the screen). Imagine a professional you know who’d benefit from learning about the company. Having a person in mind will help you sound sincere, believable, and authentic.
Continue reading the 3-minute article.
Photo by Andrea Piacquadio from Pexels
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