A note about writing, marketing communications, and psychology
June 7, 2021 | Issue #23
You + This Copywriting Concept = More Persuasive Copy
Hey, <<First Name>> Yes, I did it!!!
About 21 days ago, I ventured "out there" and ...
> Shared a concept to help you make writing marketing copy easier
> Talked through an example of a prospect walking along the 5 Stages of Awareness path
> Showed how I applied the concept to writing website copy
This happened LIVE on May 17.
What did I learn?
That anything can happen when you present LIVE.
A 17-minute video translates into 10+ hours of preparation.
The show can go on despite jittery knees, moving about. Luckily, no one can see my shaky legs on the video.
Background noises are loud. Coco the cat meowed to be let upstairs. Is she always this noisy on Zoom calls with a client?
Only can control what you can control. My daughter and husband decided to have a conversation once I pressed START. Their voices raised in pitch as they chattered.
Oh, well.
But, hey, I persevered.
The video is recorded.
Watch the video (17 minutes) or read the article if you're dying to get answers to three questions:
★ What’s the #1 thing I need to know about my prospect?
★ How do I understand what to write to enthrall my prospect?
★ How do I deliver the right information my prospect needs?
And if you’re in a hurry, change to the “1.5x” speed in settings. It’s okay, I know I’ve got a slooowwww Midwestern cadence. Don’t worry about hurting my feelings, just speed me up!
I'm a healthcare and business-to-business copywriter and content marketing strategist.
I help marketing leaders by writing engaging messages people will read, understand, and respond to. So they can attract more customers without spending money on hiring additional staff.
Learn more, here.
Your privacy is important to me. I never rent, sell or share your contact information.
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