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👋 Hi, here is the latest Behavioral Insights newsletter with the things I read last week and found interesting 👇
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1. Misconceptions about experimentation 😔
Matt Gershoff explans some misconceptions and why most of the work and value in experimentation is in: 1) defining the problem, 2) designing a good experiment, and 3) interpreting the results. Read the article
2. Ten rules for thriving in a digital world 📜
Jan Bosch explains what he thinks you (and companies) need to thrive in a digital world. I expecially like rule number three: Instrument and use the data.
3. Amplitude buys Iteratively 📊
This will help Amplitude (product analytics tool) users to collect even better data. Iteratively is a solution that helps you "define, instrument, verify and collaborate on analytics tracking, for high-quality data you can trust". Something that is causing headaches in many organizations. Read announcement
4. Can Apple change ads? 🍏
Essay by Benedict Evans explaining what Apple could do to beneift from the App Tracking Transparancy rules. Read the article
5. Every failed experiment is one step closer to success 🙌
Ben van Stee explains very well that you can't really experiment without being comfortable with (the possibility of) failure. Read the article
6. Small changes ❓
Interesting thread on Twitter, triggered by a question from Mike Luca: "Are most companies testing small changes?" Read the discussion
7. Pricing experiments on nomadlist.com 💲
Digital nomad Pieter Levels shared a pricing experiment he ran on nomadlist.com. Unfortunatly, not enough data for solid results.
8. Zalando is looking for a Head of Experimentation 💼
"You will lead a team of engineering and product managers and work closely with applied scientists to bring novel experimentation algorithms/causal inference methods into production at scale for use by decision-makers across Zalando." More info here
😀 Fun of the week 📩
This guy sends an Apple Airtag to himself to see if it is being tracked all the way. And yes, it works really good.
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As always, if you're enjoying this newsletter, I'd love it if you shared it with a friend or two. You can send them here to sign up.
I try to make it one of the best emails you get each week, and I hope you're enjoying it.
And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin
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