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🎧 PODCASTS TO LISTEN TO 🎧
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Listen to some of our most recent LID Radio podcasts episodes with authors and experts speaking about leadership, purpose, values, employee engagement, and marketing.
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WHICH BOOKS HAVE BEEN NOTICED RECENTLY?
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This week at the Business Book Awards 2021, LID Publishing were over the moon to hear that 100 Million Hair Ties and a Vodka Tonic by Sophie Trelles-Tvede won the Business Journey category!
The judges said of Sophie’s book: “An inspirational tale of passion and determination…an inspiring role model for all entrepreneurs.”
In receiving her award, Sophie Trelles-Tvede said: “I am happy that I can inspire people and entrepreneurs around the world.” - FIND OUT MORE
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"In my first #bookchat podcast episode, I was very lucky to sit down (virtually) with Giles Lury and Katy Mousinho, authors of the book Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing.
I read the book last month as part of my Women's Month inspired reading and loved it. As a marketer myself only at the beginning of her career, it was great to read about so many mavericks in the industry that have gone before me and those who are making waves today.
The book details interviews with women like Edwina Dunn, creator of the Tesco Clubcard, and Brownie Wise who transformed the Tupperware brand." - ORLAGH CLAIRE PODCAST
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Illustrated by fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of organizations, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. Supported by up-to-date research, he shows that investment in LGBT+ inclusion delivers a powerful return. Always – even in times of hostility, resistance and crisis – it is economically and ethically beneficial for companies and societies and every human being, to let LGBT+ members develop into dynamic forces, rooted in new forms of cooperation and learning for ga(y)me changing results.
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This book contains over 70 pieces of distilled wisdom. Read each piece of advice in one minute or the whole book in an hour. It’s ideal for running strategy sessions. Growth, communication, innovation, creativity, relationships and thinking are all covered, with 12 pithy provocations for each area.
This fifth anniversary edition celebrates sales of 50,000 worldwide and includes brand new material in every section. The Smart Thinking Book has been translated into seven languages. Kevin Duncan is a business adviser and marketing expert. As a bestselling author, he has sold over 250,000 copies worldwide.
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EVENTS TO ATTEND | 17TH JUNE 2021
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In a world that is DRIP [Data Rich, Insight Poor] everyone wants to get their message across, but we think data, facts, information and bullet points are enough. Wrong: they all go into mental ‘attention spam’, and are filtered out before they get a chance to reach consciousness and consideration, because its reliance on numbers, facts and ‘messaging’ only talks to what behavioural economists call our rational System 2 rather than appealing to the emotional power of System 1.
Storytelling isn’t just the best way of communicating or differentiating a brand, presenting or creating empathy with an audience. It isn’t even just a creative and enduring means to build your brand across all communications channels. Storytelling is also a highly-effective means to create a culture, to build a culture, or change a culture.
During this webinar, Tas will quote from his award winning The Storytelling Book his work on insight and inspiration, The Inspiratorium and his new book InCitations , to explain why we need to massage not message, how to find your golden thread, the ‘magic number 3’, and the power of headlines.
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