Modernizing a 101-year family-run legacy

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Reintroducing Tradition: Bespoke fine jewellers
H. Sena ushers a new century with new perspective

The rebranding marks a pivotal refresh with modern approaches for traditional luxury brand in the wake of Covid-19.

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MODERNIZING A 101-YEAR FAMILY-RUN LEGACY

For the first time in its 101 year-long history, H. Sena, a bespoke family-run jewellery brand, launches its next chapter with a brand refresh. Now in its third generation of leadership under granddaughter Medhanie Senanayake, the facelift is primed as a reintroduction of its craftsmanship—built on a century-long artistry—to the modern consumer.

THE HISTORY OF H. SENA

THE START OF TRADITION

Founded and named after Sinhalese craftsman Henry Senanayake in 1919, the first H. Sena store debuted in Bangkok, Thailand at the Mandarin Oriental Hotel. Enamoured by the Raffles Hotel during a stopover visit in the 1930s, Henry eventually set-up a boutique in Singapore before returning to Bangkok with his brothers taking charge, thus commencing the cycle of a family-run tradition.

JEWELLERY FIT
FOR ROYALTY

At the height of Henry's career, his artistry was awarded with a string of prolific commissions which include fully customized tiaras for then-ruling royalties of Kedah and Kelantan, dealings with the King and Queen of Thailand, bespoke pieces for notable political figures, as well as a silver casket that was presented to the late Prince Phillip during one of his visits to Singapore.

KEEPING IT WITHIN THE FAMILY

Following Henry’s retirement in 1962, his youngest son, Dharma Sena took over. With the skills and knowledge passed down from his father, Dharma continued creating coveted custom pieces for Malaysian royalty and Asia's elites through his tenure, gradually cementing H. Sena's status as Singapore's leading jeweler for investment pieces and bespoke commissions.

A PERSONALISED JOURNEY FROM START-TO-END

Based in Singapore since 1935, the H. Sena atelier at Ngee Ann City operates as a by-appointment-only boutique. In their dedication to bring forth the familial touch that is key to the H. Sena identity, every step of the customer’s journey is escorted by an experienced team. From initial ideations, preliminary sketches, gem selections to final modifications, customers are personally advised the possibilities and boundaries with an expert eye to bring their vision to life in its most desired form.

FLAWLESSLY YOURS

Reputed as Singapore’s leading stockist for precious stones, H. Sena is known for carrying the highest grade (FL to VS) of diamonds and coloured gemstones. With a three-generation honed expertise, all stones are certified, ethically sourced from reliable relationships and individually scrutinized to ensure brilliance - considered via a stringent appraisal of cut, carat, clarity and colour.

CUSTOMISED TO YOUR DESIRES

With an extensive and trusted network, H. Sena is able to source for stones of specific rarity, sizing and colour on request. Using only authentic 18-karat gold, white gold and platinum, every piece is hand-sculpted, with gems individually set with utmost care and precision – all to present a piece treasured for longevity, crafted within the country and without the price tag of international, conglomerate ateliers.