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Hey 👋,

Apple AirTags have been out for a month now, and I've literally walked around the countryside losing them intentionally (to test their UX).

In short: they're disappointing. Beneath the surface, their user experience feels lazy and unintuitive. And this is coming from someone who typically loves Apple.

So here we are, around 50 hours of UX analysis about AirTags packed into an article for you:

📖 New case study: Apple AirTags 👈
 

In other news...

At the end of last year I asked for feedback from my readers. Hundreds of you responded, and I used your comments to help me design a better reading experience—designed specifically for my format of content.

It's out now. It's not perfect yet, but it's 80% of the way there. We'll be tinkering for the next few weeks, making sure every pixel is inline.

As always, I'm keen to hear what you think. ✌️

Oh, and there's finally a dark mode.
 

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