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EMAIL MARKETING PLATFORM

Convert more customers with a powerful and intuitive platform

Create personalized emails, target precisely with behavior-based automations and segments, and optimize with real-time reporting.

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Find out why we’re best-in-class

The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.

  • Up to 25x ROI

    seen by Mailchimp users*

  • >99% deliverability rate

    for email (average)

  • 12M+ Users

    of Mailchimp globally

  • 50+ behavior-based triggers

    for personalization

SEE HOW IT WORKS

Preview our powerful, intuitive email tools

Try our demo for yourself and see how our builder can help you deliver effective designs.

Example of Mailchimp user interface depicting the range of content creation tools in the Email Builder.

Personalize your marketing at scale

Reach more customers with less effort

Mailchimp’s automations help you engage your audience at the right time, with the right message, and without any manual intervention.

Picture of a smartphone with an open email. This text is also on the graphic describing a workflow: customer abandons cart -> send email -> makes purchase?
Generate ROI and find contacts with advanced segmentation

Generate ROI with advanced segmentation

Our powerful segmentation logic and filters help you use relevant and timely communication to target the customers most likely to purchase.

Scale your multichannel marketing with SMS*

Mailchimp’s SMS platform is more powerful than ever

We’re introducing new enhancements to our SMS marketing tools all the time—so you can keep growing and outpacing the competition.

A phone displaying an email a business using Mailchimp, promoting a personalized 20% off discount. A floating text bubble shows the same promotion sent as an SMS message, including an automatically generated promo code.

Create effective marketing campaigns in minutes with AI-powered design tools

Let AI help you write the first draft

Intuit Assist helps you quickly craft relevant content like headlines and body copy. It can even create fully built emails—all you need to do is review, edit, and publish.

Create branded content at scale with Creative Assistant

Our AI-powered design tools help engage audiences across touchpoints with professional logos and other assets via your imported brand kit.

Drive sales with AI-powered product recommendations

Use preset feeds like best sellers or new arrivals to send personalized emails with dynamic recommendations based on your customer interactions.

Create stunning emails faster by choosing from 130+ high-quality templates

Pick and personalize the design that’s just right

Choose a template that fits your industry and unique business goals to see the difference a great layout can make.

Pick and personalize the design template that’s just right

Make smarter decisions based on personalized benchmarking

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Stay connected to the apps and services you love

Make Mailchimp your single source of truth for marketing activities. We offer 300+ integrations so you have everything you need in a single location.

Track, analyze, and optimize your impact—so you can sell more

See what's working and make informed decisions with an omni-channel dashboard, audience analytics, testing, and more.

Get up and running easily with personalized onboarding services

Get guided support from an onboarding specialist—available with a Standard or Premium plan.

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Start your free trial today

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Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

Talk to Sales You've selected more contacts than this plan allows

Starts at

$
350
/month†

Starts at $350 per month for 10,000 contacts

  • Phone & Priority Supporttooltip
  • Custom-coded and Pre-built Email Templatestooltip
  • Multivariate and A/B Testingtooltip
  • Enhanced Automated Customer Journeystooltip
  • Dedicated Personalized Onboardingtooltip
  • Predictive Segmentationtooltip
  • Campaign Managertooltip

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Standard

Sell even more with personalization, optimization tools, and enhanced automations.

Contact limit exceeded You've selected more contacts than this plan allows

Starts at

Free for 14 days
Then, starts at
$
20
/month†
/month†

Starts at $20 per month for 500 contacts

  • 24/7 Email & Chat Supporttooltip
  • Custom-coded and Pre-built Email Templatestooltip
  • Multivariate & A/B Testingtooltip
  • Enhanced Automated Customer Journeystooltip
  • Personalized Onboardingtooltip
  • Predictive Segmentationtooltip
  • Campaign Managertooltip

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Essentials

Send the right content at the right time with testing and scheduling features.

Contact limit exceeded You've selected more contacts than this plan allows

Starts at

Free for 14 days
Then, starts at
$
13
/month†
/month†

Starts at $13 per month for 500 contacts

  • 24/7 Email & Chat Supporttooltip
  • Pre-built Email Templatestooltip
  • A/B Testingtooltip
  • Basic Automated Customer Journeystooltip
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

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Free

Easily create email campaigns and learn more about your customers.

Contact limit exceeded You've selected more contacts than this plan allows

Starts at

 
/month†

Starts at $0 per month for {contacts} contacts

  • Email support for first 30 daystooltip
  • Pre-built Email Templatestooltip
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

See
Free Trial Termstooltip

Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

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We offer expert 24/7 customer service

Our customer service team is always available and ready to support you if you ever need help.

FAQs

  • Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.

  • An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.

  • Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.

  • There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:

    Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.

    Product update emails: These emails inform customers about new or updated products.

    Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.

    Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.

  • There are a handful of best practices to follow when executing a successful email marketing strategy.

    Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line.

    Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point.

    Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest.

    Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly.

    Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.

    Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results!

  • Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp.

    Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.

Need to hire a helping hand? We got you.

From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.

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Millions of users trust us with their email marketing. You can too.