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In a world where our food choices impact both personal health and the planet, how can we nudge people towards healthier, sustainable habits – without forcing their hand?
Discover the Surprising Power of Changing the Default
Our research reveals a simple yet powerful way to guide food choices that are better for our health and the environment. Our groundbreaking experiments have shown that the way we frame food options can make a dramatic difference. Imagine presenting a vegetarian dish as the default option and instantly seeing…
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