Happy Aloha Friday, TIOIT Tribe!

Testing 1, 2 🌺🤙

On Thursday morning, TIOIT had the privilege of attending the Marina HS Surf Team’s practice. Bright and early at 6:30 a.m., with a crisp 40-degree chill in the air, a few surfers from the team and Assistant Coach/Pro Surfer Yago Ramos put our TraXion to the test. The verdict? “Comfortable, grippy, and it looks sick!” We couldn’t be more thankful to the team for trusting us with their feedback. You can catch more of their reviews on our Instagram stories and reels. Watching these surfers brave the storm and show up with such discipline is truly inspiring—it’s setting them up to be the best versions of themselves. Major props to the team for their dedication!

This past week, TIOIT had the pleasure of connecting with Stephen, the founder of Froth. As a community-driven surf brand, we instantly resonated with his vision of fostering a tight-knit surf community. His passion for creating a platform that combines a community surf report with a marketplace to support the surf economy is truly inspiring. An added bonus? The app also respects the sanctity of secret surf spots, offering exclusive group settings to keep them that way—politely, of course! So, dive in and join the Froth community.

“Got Surf Reports?
The Froth Mobile App (powered by Orphanboards) brings together a combination of surf reports and conditions from…
• Local Surfers
• Local Businesses
• Ocean-minded Organizations
• Surf Clubs
• and, Artificial Intelligence
… into a single platform so Surfers can find their stoke without having to do mind-numbing calculations. Let’s Froth…
Download the Froth Mobile App at www.froth-surf.com.”

🌊 Surf Shop Saturday Spotlight! 🌊

This week, we’re stoked to feature La Jolla Surf Systems, a must-visit surf shop in beautiful La Jolla, CA! Known for its top-notch service and diverse gear selection, this shop has been a cornerstone of the local surf scene for years.

📍 Address: 6832 La Jolla Blvd, La Jolla, CA 92037
📞 Phone: (858) 459-6085
🌐 Website: www.ljsurfsytems.com
📸 Instagram: @lajollasurfsystems

What makes them unique? La Jolla Surf Systems is all about blending tradition with innovation. From carrying high-performance boards to classic shapes, they cater to surfers of all styles and levels. Plus, they’re passionate about community, offering local knowledge and fostering a welcoming vibe for every customer.

🏄‍♂️💙 Support the surf community! Tag @TIOITSURF and @lajollasurfsystems in your Instagram posts or stories, and we’ll send you a free Surf Shop Saturday trucker hat as a thank-you for spreading the stoke! 🤙

Let’s show some love to our local surf shops! #SurfShopSaturday #SupportLocalSurf #SurfCommunity

Stay stoked, stay inspired, and keep riding the waves of life with us. We’re honored to have you as part of the TIOIT Tribe.

Ride the Storm,

KrisT, TiMo and Team TIOIT

Visit Us: TIOIT.CO
Follow Us: Instagram | TikTok | Blog