2024’s Epic Rides- All because of you TIOIT Tribe!🌺🤙

2024 was nothing short of epic. We faced waves—both in the water and in life—that tested us to our core. Some pummeled us, held us down way longer than we thought we could handle, but every single time, someone or something threw us a lifeline. And when the waves turned smooth, we rode them with everything we had—sometimes with ease, sometimes absolutely crushing it. It’s been a year of exhilaration, exhaustion, triumph, and gratitude.

As we step into Year 2 ½ of TIOIT gaining serious TRAXION, let’s take a moment to reflect on the ride. We kicked off 2024 with a splash—literally—by sponsoring the Surfrider North OC Polar Plunge, showcasing our brand to HB right out of the gate. Days later, we packed our entire livelihood into a minivan, drove 6,000 miles round-trip to Surf Expo, and connected with surf legends, including Bob Mignogna, the guy who helped get surfing into the Olympics.

We launched TIOIT TraXion 1.0 at Surfscape in HB with an immersive booth featuring TiMo’s Tunes and KrisT’s Art paired with surfing footage. We even gave away a brand-new surfboard and crushed every goal we set. We hosted two bonfires, embarked on another epic road trip to deliver a custom-painted surfboard to Arizona, and finished TIOIT TraXion 2.0 before heading home to Hawaii.

In Hawaii, we introduced our brand to HIC and T&C, celebrated Friendsgiving with our Ohana in Waikiki, and raised funds for furry friends at Lucky Paws Animal Foundation. To close the year, we gave our riders at Marina High School (our first year as a gold sponsor!) and pro surfer Yago Ramos a chance to experience TIOIT TraXion—they absolutely loved it.

So, here’s to whatever waves 2025 brings. Let’s ride the storm. Let’s own it. Let’s brave it. And let’s absolutely crush it. Thank you for being part of the TIOIT Tribe. With aloha and mahalos, CHEE-HOOO!

Gaining TraXion ⬇️

🌊 TIOIT TraXion in Action | Marina HS Surf Team + WSL Pro Yago Ramos 🌊

Get ready to witness the future of surfboard grip! In this epic video, the Marina High School Surf Team and Assistant Coach/WSL Pro Surfer Yago Ramos put the TIOIT TraXion to the test—and the results are mind-blowing. 🎥

From smooth paddles to unmatched grip on the board, the TIOIT TraXion delivers comfort, control, and performance like no other. Designed for surfers of all levels, this innovative traction pad eliminates the need for wax in the grip area, making your ride cleaner, more sustainable, and 100% rad. Backed by 3M technology, it’s easy to apply, remove, and even reuse.

💬 “It’s perfect whether you’re regular or goofy foot! The grip is insane, and the comfort for paddling is next-level.”
💬 “My son LOVES the TIOIT TraXion. The skull design? Sick. He’s never going back to wax!”

🎯 Ready to upgrade your surf game?
👉 Shop now at TIOIT.co and experience the TIOIT TraXion for yourself!

🔥 Hit like, drop a comment, and don’t forget to subscribe for more stoke-filled content.
Let’s keep riding the storm together, one wave at a time. 🤙

In the LINEUP of 2025

What’s Next for the TIOIT Tribe in 2025

As we ride into 2025, the horizon is looking brighter, and the waves are getting bigger for TIOIT. We’re stoked to announce that we’ve officially become part of the Amazon Affiliates Program! What does this mean for you? It’s simple: when you’re shopping for surf hardgoods—boards, fins, leashes, or anything else you need to chase those perfect waves—consider buying through the links in our weekly newsletter. Every little purchase helps TIOIT gain more TRAXION to keep making waves in the surf world.

But that’s just the start. We’ve got an exciting lineup of fresh ideas to make 2025 our most impactful year yet:

1. A Newsletter Like No Other

We’re taking our weekly newsletter to the next level, making it a must-read for every member of the TIOIT Tribe. Here’s what you can look forward to:

• Surf Stories: Real-life tales from the lineup, whether it’s epic rides, gnarly wipeouts, or unexpected moments of connection in the water.

• Behind-the-Scenes Creativity: A closer look at how we blend art and music into everything we do. From KrisT’s custom surfboard designs to TiMo’s epic tunes, you’ll see what inspires us and maybe even discover your own spark.

• Gear Spotlights: The best hardgoods to keep you shredding and why they’re worth the ride.

2. Expanding Surf Shop Saturdays

This year, we’re growing our beloved Surf Shop Saturdays into something even bigger. We’ll be partnering with more local surf shops and other rad brands to create a Surf Economy Rewards Program. Here’s the idea: when you shop at participating stores or support these brands, you’ll earn exclusive rewards—think discounts, free gear, or even chances to win epic prizes like custom boards or trips. It’s our way of giving back to the surf community and boosting the local economy that makes it all possible.

3. Building a Stronger Tribe

TIOIT is all about community, and we’re dedicated to growing our Ohana in 2025. We’ll be rolling out:

• Interactive Events: More bonfires, meetups, and maybe even surf retreats where we can all connect, share stories, and ride together.

• Collaborations with Surf Legends: Keep an eye out for partnerships that bring even more stoke and expertise to the Tribe.

2025 is going to be a year of big moves, bold waves, and boundless possibilities. Thank you for riding with us—we can’t wait to see what’s next for the Tribe as we continue to grow together. Let’s own this year, let’s brave it, and let’s crush it!

With aloha and mahalos,
The TIOIT Team 🌊

This week’s Surf Shop Saturday takes us to the historic town of Haleiwa on Oahu’s North Shore, where Surf N Sea has been a cornerstone of the surf community since 1965. As Hawaii’s oldest surf shop, their motto, “Since 1965 – We Do It All,” reflects a deep commitment to providing everything a water enthusiast could desire.

Located at 62-595 Kamehameha Highway, Surf N Sea offers a comprehensive selection of surfboards, apparel, and accessories, catering to both locals and visitors eager to embrace the island’s surf culture. Beyond retail, they provide rentals and lessons for surfing, stand-up paddleboarding, and diving, making it a one-stop shop for ocean adventures.

The shop’s distinctive yellow building stands as a beacon for those seeking authentic Hawaiian surf experiences. With a knowledgeable and friendly staff, Surf N Sea ensures that everyone, from beginners to seasoned surfers, feels the true spirit of aloha.

📍 Address: 62-595 Kamehameha Hwy, Haleiwa, HI 96712

📞 Phone: (808) 637-9887

🌐 Website: www.surfnsea.com

📸 Instagram: @surfnsea_haleiwa

🏄‍♂️💙 Support the local surf community! Tag @TIOITSURF and @surfnsea_haleiwa in your Instagram posts or stories, and we’ll send you a free Surf Shop Saturday trucker hat as a mahalo for spreading the stoke! 🤙

Let’s show some love to our local surf shops! #SurfShopSaturday #SupportLocalSurf #SurfCommunity

Stay stoked, stay inspired, and keep riding the waves of life with us. We’re honored to have you as part of the TIOIT Tribe.

Ride the Storm,

KrisT, TiMo and Team TIOIT

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