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͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­

For the Love of SURF🤙🌊❤️

Marina HS Surf Apparel is available at Sakal Surfboards.


Valentine’s Day. Some chase love. Some run from it. But real love? It’s wild. Unpredictable. A force you can’t control—kind of like the ocean. And for those who know, surfing is the only relationship that never lets you down. It’s there when the world gets too loud. It waits, patient and powerful, ready to knock you down or lift you higher than you’ve ever been.

You don’t swipe right on waves. You paddle out and earn them. They don’t promise forever, but they’ll give you everything in the moment—if you commit. There’s no room for half-measures. No faking it. Just you, the board, and the break. The ocean demands presence, and in return, it gives freedom.

This Valentine’s Day, skip the overpriced dinners. Forget the empty gestures. Find love where it’s real. In the salt on your skin. In the chaos of a good swell. In the rhythm of a set rolling in, pulling you into something bigger than yourself.

Because love isn’t always about a person. Sometimes, it’s about a way of life.

Ride the Storm. Find what moves you. And never look back.

Marina HS Surf Apparel is available at Sakal Surfboards.

Waves don’t wait: GABI’S Story 🔥


It was one of those mornings. The kind that slaps you awake before the coffee does. Freezing air, a sky on fire, and a lineup of surfers barely awake but ready to charge. I was standing there, watching the Marina HS Surf Team do their thing, when I threw out a question to Coach Caldwell.


"Has anyone ever gotten seriously injured?"


I should have known better. That’s not just possible—it’s inevitable. Every surfer I know has been wrecked at some point. It’s the tax you pay to the ocean. No exceptions.


That morning, Gabi and her parents were out at practice. Big day for her—first time transitioning from a foamie to a fiberglass board. It’s a rite of passage, the moment you feel like you’ve arrived. The board is sleek, fast, alive under your feet. It’s gorgeous. It’s exhilarating.


And then, the accident.


Not some dramatic, slow-motion disaster. Just the chaos of too many surfers in the water, a split-second miscalculation. The board hit. Hard. But Gabi, being Gabi, tried to shake it off. She actually started paddling back out, determined to keep going.


That’s when Cooper and Vince stepped in. SALT training kicked in. They spotted the injury, knew something was wrong, and didn’t hesitate. They got her back to shore, informed Coach, and made sure she didn’t try to push through something serious. The kind of teammates you want when the ocean fights back.


At first, it didn’t look like a life-altering injury. Just a cut. Some blood. Nothing to panic over. Until she started throwing up.


This was peak COVID, so hospitals had a lovely policy: wait outside in the parking lot. So there Gabi was, concussed, vomiting, while her mom—understandably—started feeling woozy from the stress and the lack of food. Nurses noticed her swaying and nearly had two patients on their hands.


Gabi ended up at CHOC. But the story doesn’t end with stitches and a pat on the back. She spent months in a dark room. Missed school. Independent study. Surgery delayed. Imagine being fifteen, your world suddenly shutting down because of one wave, one moment.


And yet, six months later, Gabi’s in Mexico, training with a surf coach. Learning Spanish. Still charging.


Some people get wrecked and never come back. Gabi? She shrugs off a near-permanent injury and decides she wants to fly planes. Because why? She’s Gabi, that’s why.


The Marina HS Surf Team is lucky to have her. The lineup is better because of her. And to Gabi—thanks for sharing your story with the TIOIT Tribe. You’re absolute fire.


Reality Check: Surfing Isn’t Soft

For anyone thinking surfing is all sunshine and easy rides, here’s a stat for you: surfing injuries occur at a rate of 2.2 to 3.5 injuries per 1,000 surfing days. Head injuries are the most common, making up about 36% of all surf injuries. Board-related injuries? Half of them. And concussions like Gabi’s? They happen more than you think, and they can change everything.


The ocean doesn’t care how good you are, how many waves you’ve caught, or what your plans are for tomorrow. It will humble you. It will test you. But if you love it enough, you paddle back out anyway.


Gabi did.


Ride the Storm.

Marina HS Surf Apparel is available at Sakal Surfboards.

The TIOIT TRIBE is Expanding into New Territory 🌊


When we launched TIOIT, we didn't wait for permission. We carved our own path, blending art, music, and surf culture into something uniquely ours. Our mission has always been clear: to embrace the essence of surfing as more than just a sport, but a way of life. Now, as official members of the Surf Industry Members Association (SIMA), we're amplifying that mission. We have expanded the TIOIT Tribe.

SIMA isn't just an association; it's the heartbeat of the surf industry. They bring together surf manufacturers, board builders, media, suppliers, and professional service companies to address key issues collectively. By joining SIMA, we're not just gaining a membership; we're becoming part of a collaborative community where leaders work together to build a strong foundation for the surf industry. They offer networking opportunities, research reports, educational programming, and innovative sustainability solutions that benefit both businesses and the environment.

For TIOIT, this means access to resources that will help us thrive and push boundaries. It means aligning with an organization that actively contributes to the well-being and sustainable growth of the surf industry. It means standing shoulder to shoulder with brands that share our passion for the ocean and our commitment to innovation.

But let's be clear: joining SIMA isn't about fitting in. It's about standing out. It's about bringing our independent-thinking spirit to a larger stage and challenging the status quo. It's about making waves and riding the storm.

So, to our fellow creators, surfers, and dreamers: the journey doesn't end here. It's just beginning. Let's continue to push limits, break molds, and redefine what's possible. Together, with SIMA, we're ready to ride the storm into new territory.

Ride the Storm.


TIOIT is stoked to announce the release of the Jump in the Fire —explosive designs inspired by the raw energy of volcanoes. Born from an epic 16-mile Christmas hike through coastal terrain, with the ocean on one side and active lava flows on the other, this series channels the primal power of nature’s chaos and renewal. It’s not just gear—it’s a tribute to resilience, creativity, and the unstoppable fire within. Ride. Create. Protect. Stay tuned—it's time to step into the fire. 🔥


This Saturday, we're spotlighting Surf Ride, a cornerstone of Southern California's surf culture since 1974. Located in Oceanside, Surf Ride has been equipping surfers with top-tier gear and fostering the local surf community for decades.

At Surf Ride, you'll find an extensive selection of surfboards, wetsuits, and accessories from leading brands, ensuring you're well-prepared for the waves. Their knowledgeable staff, deeply embedded in the surf scene, offers expert advice to both beginners and seasoned surfers.

Beyond retail, Surf Ride is committed to nurturing the surf community through events, surf camps, and supporting local surfers. Their passion for the sport and dedication to the culture make them a pivotal part of the Southern California surf experience.

Whether you're gearing up for a session at Oceanside Pier or exploring the breaks along the coast, Surf Ride is your go-to destination for all things surf. Stop by, connect with fellow surfers, and immerse yourself in the rich surf culture that Surf Ride embodies.

📍 Address: 1909 South Coast Hwy, Oceanside, CA 92054

📞 Phone: (760) 433-4020

🌐 Website:

surfride.com


📸 Instagram: @surfride

Tag @TIOITSURF and @surfride in your posts this week for a chance to win a FREE Surf Shop Saturday trucker hat! 🎉

Whether you're a local or just passing through, Surf Ride is where Southern California's surf spirit thrives. Drop in, gear up, and ride the waves with the best. 🌊 🤙

#SurfShopSaturday #SurfRide #OceansideSurf #SoCalSurf #TIOITSURF #RideTheStorm

https://www.surfer.com/culture/tom-blake-the-uncommon-journey-of-a-pioneer-waterman TIOIT Aloha Friday Newsletter. History of Surfing. Team TIOIT


Stay stoked, stay inspired, and keep riding the waves of life with us. We’re honored to have you as part of the TIOIT Tribe.


Ride the Storm,


KrisT, TiMo and Team TIOIT


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Gaining TraXion ⬇️

WATCH THE TraXion in ACTION!


This video show TIOIT TraXion in Action.