Belief System
As a one-time business owner myself, and as someone who's spent 30-plus years interacting with thousands of entrepreneurs across the globe, I've learned what attributes contribute to success.
 Hard work, determination, perseverance—they all play a part. Vision, positivity, and sound judgment—they are also keys to success.
But perhaps the one trait I see most in all successful entrepreneurs is an unwavering belief system.
For the many entrepreneurs who serve as CEOs of their own USANA businesses, there are four core beliefs that will put you on track to achieve success.
4 Core Beliefs
- Industry: Collectively as direct sellers, it's your stories that become "the magic sauce" in what makes USANA great. Lean into the business model and connect with as many people as you can, sharing your story to build trust and develop meaningful, long-lasting relationships.
- Company: Our vision, our values, the USANA Difference. Learn what the company stands for and what it represents. Build a portfolio of accolades to bolster your own personal story.
- Products: Put simply, if you're not consuming USANA products each day, how can you credibly tell others about the positive difference they're making? Experience and authenticity drive success.
- Yourself: Finally, the most important component in this four-part system, is belief in yourself. Work on catching and quieting the negative self-talk that's swimming around in your head. Successful entrepreneurs recognize that they're the ones who lead with conviction and are talented enough to build strong communities around them.
As we discuss belief, I'd like to share a favorite quote, that I'm sure you've heard me repeat before: Be firm in your destination, but flexible in your path. Adapting to life's many curveballs is critical for success. But with a strong belief system in place, your destination remains solid.
— Kevin
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🇺🇸 DSA on Capitol Hill:
Advocating for Direct Selling
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Direct Selling Day on Capitol Hill took place on Sept. 20. It's an annual event where representatives from direct selling companies speak with lawmakers and share our stories about the positive impact the industry's had on the lives of so many.
This year, as former chairman of the DSA and current chair of the Direct Selling Education Foundation, I had two special experiences. First, I was fortunate for the opportunity to lead the Pledge of Allegiance, which was an emotional experience for me. Then, I visited with Utah Congressman Burgess Owens. The former NFL player even let me try on his Super Bowl ring!
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📝 New on LinkedIn:
The Power of Culture
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Recently, I've started sharing articles on my LinkedIn that discuss professional development skills, self-care reminders, and more. The latest, which was published this week, talks about the importance of a strong culture in order for organizations to maintain a competitive edge.
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📌 USANA 2024 Asia Pacific Convention:
Registration Now Open
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Registration is now open for the 2024 USANA Live Asia Pacific Convention. The event is set to take place April 17-20, 2024, in Kuala Lumpur, Malaysia. Stay up-to-date on all the happenings by bookmarking the website, and by following along on Instagram and Facebook. #LiveUSANA
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🎸 Rockin' Summer:
Touring with Collin Raye
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This summer, I lived a bit of a rock 'n' roll lifestyle. My good friend and country music superstar Collin Raye invited me to join him on tour for several of his shows. What a thrill! The above photo was from a gig in Ohio. 🎸🎤🎶
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💫 #USANA30 Reflections:
In the Early Days
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We've uploaded several video clips from USANA's 30th Anniversary Global Convention to Chief Sales Officer David Mulham's YouTube channel.
In this one, USANA CEO and President Jim Brown takes a trip down memory lane to USANA's beginnings.
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🌟 USANA Revolve:
Find Your Rhythm
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📚 All the Right Reasons:
Timeless Principles
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 Thank you for your continued support for All the Right Reasons. As always, I'd love to hear your opinion of the book and the principles contained within.
I've shared some additional insight into a few of the principles discussed in the book (these are also available on my YouTube channel—I would love for you to subscribe):
- The Ben Franklin Principle: Identify your core values and do all you can to achieve those values in your personal and professional life.
- The Piano Principle: When you really want something, make it happen.
- The Turn Up the Volume Principle: Prepare, value progress over perfection, and go, baby, go.
- The Leap of Faith Principle: You act with faith when you take a courageous step into the unknown.
- The Hope Diamond Principle: Good things come to those who are prepared.
- The Dorothy Principle: Simply, nothing is more important than relationships.
- The Butch O'Hare Principle: You have the power to change.
- The Plato Principle: Surround yourself with good people. Learn from them. Have an open mind. And most importantly, be teachable.
- The Cardboard Keyboard Principle: Choose to use positive self-talk.
- The Holland Principle: Find opportunities to serve, then act.
- The Currant Bush Principle: Follow your inner voice and divine promptings
- The Journey Principle: Success is about the experiences you have, the relationships you build, and the lessons you learn.
Proceeds from sales of All the Right Reasons benefit The USANA Foundation, whose mission it is to provide immediate and long-term global food relief for those in severe need. The organization leads a network of community-driven partnerships to nourish, equip, and eliminate hunger throughout the world.
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