Contingency Connection reaches a major Milestone a quarter mile at a time, or a lap at a time, depending on your view from behind the wheel!
Happy Anniversary to ALL of us!
Contingency Connection celebrates ALL Grassroots Sponsors, Tracks, and Racers--because without you we'd have nothing to celebrate!
30-Year Longevity requires annual ingenuity
While the announcement of our 30th Anniversary showcases success, experience, and longevity—we prefer to focus on the future of grassroots racing and creating more meaningful marketing opportunities for our partners in 2024 and beyond. We intend to be the most powerful grassroots marketing tool in the arsenal for our sponsors and tracks.
PREVIEW: Contingency Connection's Next Chapter
Contingency Connection has maintained their position as the leading grassroots racing platform in North America for 30 years because they listen and react to their customer’s needs. Therefore, by sponsor request, Contingency Connection is launching the Grassroots Social Strategic Digital Network-- tapping into the marketing reach afforded through their national network of racetracks, traveling series, and performance shops. Marketing reach measures the potential customers a campaign can reach.
When a manufacturer joins Contingency Connection, their social media footprint doesn’t just grow by the number of people following Contingency Connection--it grows by the number of people following 50+ member tracks & series and 3000 performance shops, penetrating their social pages, tapping into their hundreds of thousands of followers—resulting in reaching MILLIONS of end-users. Recently CC and Race Winning Brands collaborated on one of the first Grassroots Social Campaigns with the roll out the new JE Pistons website. The promo was a huge success as CC member tracks & series not only posted the JE Pistons graphic--they also encouraged their followers to visit the new JE Pistons website and sign up for the JE Pistons Newsletter. Contingency Connection also joined forces with MAHLE Aftermarket promoting their 2023 Engine Giveaways through the Grassroots Social Network. Contingency Connection enlisted all member tracks & series to promote the MAHLE USA quarterly Engine Giveaways. In fact, the final MAHLE Engine Giveaway of the year is still underway, and you can enter to win here! ENTERthe Powered by MAHLE USA engine giveaway!
Grassroots Racing is a kid thing too!
THIS is WHY we do what we do 30-years running!
8-year-old Alex Selleck-WDRA Summit Junion Dragster World Champion 14-year-old Blayne Harrison Late Model Winner-Lonesome Pine Raceway
DEADLINE APPROACHING...You are invited to join!
Attention Manufacturers and Suppliers! AERA’s Engine Professional & Performance Shop Rewards program is a complete marketing plan designed to connect performance brands with over 3000 high-volume performance shops.
The Engine Professional Rewards Coupon Book, worth nearly $4000 in savings from top manufacturers, will be mailed directly to engine builders, performance shops, machine shops, and installers in November. The timing is perfect as we close the 2023 season, and racers and shops begin making buying and rebuilding decisions for next season.
Manufacturers offer ONE-TIME USE coupons encouraging performance shops to TRY products from participating brands—with the goal of increasing sales for retailers and distributors. Coupon values vary by manufacturer and often include free shipping.
Rhyne Competition Engines (Gary, Indiana) is one of many shops cashing-in on the benefits. “We love the program and usually end up with only a few pages left in our annual coupon book,” said Mike McKinney, general manager of Rhyne Competition Engines. McKinney added, “Engine Professional Rewards Coupons give us a little more room to try products we wouldn’t have previously thought to try.” Rhyne Competition Engines assembly room with a 1960’s 426 hemi drag engine, 4.500 bore spacing late model dirt engine, and a 440 ci LS engine for an off-road truck.
In addition to the coupon book, participating manufacturers also receive free full color ads, tech tip articles, e-blasts, website links, social media support, and more. Best of all--Enrollment is FREE to any shop that registers! REGISTER HERE In 2023, the World Drag Racing Alliance (WDRA) announced a multi-year partnership agreement with Contingency Connection offering the incredible Racer Rewards Program to WDRA member tracks & racers. Contingency Connection congratulates Greer Dragway, our longest running 20-year member, for their performance at the WDRA Summit Bracket Finals at Darlington Dragway. Photo provided by Holloway Saunders Photography. Survey Says...69% of racers are Grassroots Racers! Contingency Connection Says…We ARE Grassroots Racing!
Dirt, Street, Paved, Drag, Drift, Speedboat, Road Course, Grudge, Drag n Drive, etc.
Contingency Connection delivers more types of racing, more audiences, more demographics, more markets, and more opportunities to connect with customers than any other program in the industry. Join today! Click here.
