The International Symposium on Destination Stewardship took place from November 6-8 at the Canadian Museum of History in Gatineau, Quebec.
Leveraging and learning from previous and existing initiatives, the Symposium brought together over 45 global thought leaders, stakeholders, knowledge holders, and 250 attendees, from diverse sectors for a first-of-its kind discussion on redefining the role of tourism and destination stewardship.
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The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, delivered opening remarks at the welcome reception on November 6.
The Symposium opened with an intimate fireside chat between bestselling, internationally beloved travel writer Pico lyer, and Destination Canada’s Senior Vice President Gracen Chungath.
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David Allison, founder of the Valuegraphics, revealed the undeniable power of shared human values in connecting people.
President of Strandberg Consulting, Coro Strandberg, provided an inspiring talk on business and tourism as a force for good at #ISDS23.
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Dr. Jiaying Zhao’s session examined the connections between economic well-being and environmental stewardship, showing how sustainable minds can create sustainable futures.
Leading the panel, "Harmony with Nature: Biodiversity, Resiliency and Co-Existence," were Antonious Petro, Executive Director of Régénération Canada; Jeremy Sampson, CEO at The Travel Foundation; Kevin Bixby, Co-Executive Director of Wildlife For All; joined by moderator Alison McKay VP of Destination Management at Destination British Columbia.
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The Symposium welcomed Chief Clarence Louie, the longest-running Chief in Canada who has led his Okanagan community for nearly four decades. Chief Clarence Louie shared his valuable experience on sustainable business and socio-economic development in his enlightening keynote, “Preserving Our Past By Strengthening Our Future.”
JP Gladu, founder of Mokwateh, was joined by Stephanie Clovechok, CEO of Discover Saskatoon, at #ISDS23 for a panel discussing the “Evolution of Indigenous Leadership In Canada.”
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Jean-Francois Archambault dreamed of a future where everyone would have enough to eat. He’s now turning that into a reality with La Tablée des Chefs. In an intimate French Fireside Chat with the Honourable Liza Frulla, Destination Canada’s Chair of the Board, Jean-François shared his recipe for success in developing youth’s food autonomy.
Jorick Beijer, Urbanist and Director of Blossity, Amsterdam, and
Marco Minicucci, Strategy and Marketing Project Manager, Milano & Partners, discussed how a stickiness-oriented approach will improve the quality of living for all citizens, regardless of how often they move, by making them feel more taken care of and more welcome.
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Join the Tourism Industry Association of Canada on Dec 5, 2023, 1:00 PM EST, for a crucial webinar by Immigration, Refugees, and Citizenship Canada. Gain insights into Visa updates, Special Events Services, and guidelines for international events in Canada.
Register here.
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The Indigenous Tourism Association of Canada's IITC brings people together in the spirit of learning and inspiration. As the largest Indigenous tourism conference in the world, IITC contributes greatly toward the advancement of the Indigenous tourism industry.
Register here.
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We are always looking for inspiring campaigns to share with the sector. If your organization has a successful marketing campaign and would like to be featured as a case study, please email us: communications@destinationcanada.com
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Destination Canada updates the Brand Canada Library (BCL) with new video and photo assets on a regular basis. To access all available files, please create an account here.
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Destination Canada is here to support our industry as we work to drive recovery.
Below are resources and insights to help provide an understanding of the shifts we are seeing within the industry and tools to help tourism businesses attract employees and travellers.
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See below additional resources from Destination Canada so you can stay up to date on the latest from our team:
- Canada Meetings newsletter for up-to-date business events news: Subscribe here.
- Consumer travel site for inspirational and informative content. Visit here.
- Trade site for resources for travel advisors and tour operators. Visit here.
- Media Centre for ideas, assets and contacts. Visit here.
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