In alignment with the organization’s mission to promote the Eastern Oregon visitor experience and to enhance and preserve the region’s quality of life and economy, the grant program’s key initiatives are to:

• Drive visitation from Eastern Oregon’s key domestic and international markets
• Develop destination-based products that are in concert with the Eastern Oregon’s natural environment, support the stewardship of the state’s resources and its rich history. 
• Tie into or enhance one of EOVA’s marketing and development pillars of Outdoor Recreation, Culture & Heritage, or Culinary & Agritourism.
• Provide strategic industry professional development and training opportunities. 

Entity eligibility includes those listed below that are doing business in Eastern Oregon. Priority will be given to businesses based in Eastern Oregon. Entities must demonstrate direct work in support of improving the economic impacts of Eastern Oregon’s travel and tourism industry.