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Strengthening the organization’s commitment to creating, promoting and facilitating a sustainable tourism economy, and as a signal of its intention to support sustainable tourism policies, Destination Canada has joined the Global Sustainable Tourism Council (GSTC).
The GSTC establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria, and Destination Canada has signed up to fulfill the Destination Criteria for public policy-makers and destination managers.
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Canada Showcase Europe is a tourism trade show that brings together Canadian suppliers with European and British tourism professionals and media over a three-day marketplace to promote Canadian destinations, tourism products and experiences.
Destination Canada, in cooperation with the largest delegation ever of 110 Canadian sellers (and 160 delegates), made its mark in Hamburg, Germany from November 14-17. Over 15,000 meetings took place between the sellers and 122 buyer delegates from 101 European companies.
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Destination Canada and comedian Nicole Byer (host of the popular Netflix show, “Nailed It!”) have teamed up to create “Canadian Crash Course,” a new virtual course designed to encourage travelers to step out of their comfort zone and gain confidence navigating winter like an expert, like a Canadian.
After completing the “Canadian Crash Course,” participants will have the opportunity to put their newfound Canadian winter expertise to the test for a big reward: the chance to win a round-trip flight to Canada this winter.
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Since the start of 2023, the tourism industry has seen many significant achievements and successes. This video highlights and celebrates some of these achievements and showcases Destination Canada’s continued efforts to promote and support Canada’s hosting economy.
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Join Gracen Chungath, Senior Vice President of Destination Development at Destination Canada, as she discusses the real value of tourism to Canada and its communities.
This webinar will elaborate on the role of Destination Canada in service of communities, the pivotal concept to destination stewardship and how a thriving tourism sector can play a role to safeguard natural and cultural assets, fortify community identity, generate jobs and be a pathway to reconciliation.
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The Canadian Inbound Tourism Association (CITAP+) believes it is critical for all market segments to understand how to work together to support inbound travel. To bridge connections, CITAP+ introduced the Return of the Market Educational Series. This series kicks off with a focus on the China market.
Check out the series here.
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We are always looking for inspiring campaigns to share with the sector. If your organization has a successful marketing campaign and would like to be featured as a case study, please email us: communications@destinationcanada.com
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In September 2023, Canada welcomed 1.9 million monthly visitors, bringing September arrivals back up to 86% of pre-pandemic levels following a slowdown in the recovery pace in August.
Visitation from Mexico (94%) and the US (92%) recorded the strongest recovery pace this month. Year-to-date arrivals for the first three quarters of 2023 reached 14.5 million, 81% of the arrivals recorded over the same period in 2019.
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Destination Canada updates the Brand Canada Library (BCL) with new video and photo assets on a regular basis. To access all available files, please create an account here.
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Destination Canada is here to support our industry as we work to drive recovery.
Below are resources and insights to help provide an understanding of the shifts we are seeing within the industry and tools to help tourism businesses attract employees and travellers.
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At Destination Canada, our aspiration for the tourism sector is to enhance the quality of life of Canadians and enrich the lives of visitors. Join us and share your love for Canada and your glowing heart with the world.
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Destination Canada is looking for a Procurement Coordinator to join our team in Vancouver as we inspire travellers to explore Canada.
Learn more here.
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See below additional resources from Destination Canada so you can stay up to date on the latest from our team:
- Canada Meetings newsletter for up-to-date business events news: Subscribe here.
- Consumer travel site for inspirational and informative content. Visit here.
- Trade site for resources for travel advisors and tour operators. Visit here.
- Media Centre for ideas, assets and contacts. Visit here.
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