Growing savvy legal practices in the digital age

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Grow faster for less. Become a mini-Google.

The unvarnished truth: Most digital marketing firms push for big expenditures on paid online advertising.

Why? Because it’s easy money for them. It takes a whole lot less time and expertise than what’s known as content marketing – aka, organic search marketing.

Objective, independent search engine data proves that original, relevant website content draws far more visits – and client prospects – for way less cost.

How anti-advertising content marketing gets results.

Did you know?

A law firm’s WEBSITE PAGE in the #1 organic search spot has a click-through rate of 39.8%.

An attorney ADVERTISEMENT in the #1 spot for the same search has a click-through rate of 2.1%.

Question of the month

How much should your firm

spend on marketing?

Answer: Less than what too many law firms spend, but enough to reach the target audience.

Typically, this is a monthly amount in the four figures, depending on the size and specialty of each firm, although it can be more or less.

To our dismay, law firms tell us they spend tens of thousands per month just on paid advertising, while still not achieving acceptable client growth.

Is it a pipe dream to think you can lower marketing costs while achieving 15-30% new client growth? We’ve proven that it’s not.

Save money on paid advertising

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More great content from Vanguard

Vanguard Communicaitons' Founder & CEO Ron Harmon King, JD, MS in a blue shirt with his arms crossed

For more smart content written by our very own founder & CEO, Ron Harman King, JD, MS check out the new Healthcare Docket newsletter published by Breaking Media.

Brought to you by partner publications MedCity News and Above the Law, the newsletter takes an insightful look at topics related to the intersection of law and healthcare.

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