THE BOOKER PRIZE 2023 WINNER REVEALED AT SPECTACULAR CEREMONY
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The Booker Prize 2023 was awarded at a ceremony at Old Billingsgate on Sunday, November 26. The winning novel, Prophet Song, is an exhilarating and confrontational portrait of a country – and a family – on the brink of catastrophe, set in Ireland. Premier handled the PR and event management for the prestigious prize, overseeing the award ceremony as well as multiple events in the lead up, including the shortlist readings at the Southbank Centre, and a reception at Clarence House with Her Majesty the Queen.
Premier produced the ceremony which was attended by over 300 guests, VIPs and famous faces, and oversaw the hour-long livestream hosted by Jack Edwards, as well as the live broadcast as a special episode of BBC Radio 4 Front Row. The ceremony also saw a keynote speech from Nazanin-Zaghari Ratcliffe on how reading saved her during her time in solitary confinement.
The resulting press office activity, red carpet and schedule of TV, radio and print interviews led to over 2,700 pieces of international coverage, from Channel 4 News, CNN, LBC, RTE, Al Jazeera, Sky News and much more.
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Premier was tasked with sourcing, designing and managing a tailored event that elevated the traditional concept and brought a new lease of life to the awards. In a write up following the ceremony, BookBrunch stated that “the prize has probably seen more change in the last few years than at any other time in its 54-year history. And I think it is fair to conclude that, so far, the experiment is succeeding.”
Following the winner announcement, the newly crowned Lynch, was in conversation with Manchester-based writer, Okechukwu Nzelu at HOME in Manchester on Tuesday 28 November to talk about his winning book Prophet Song. The event, produced out of Premier’s Manchester office, was held in partnership with global film distributor and streaming service MUBI. Following the Q&A there was a screening of, In My Room, the film that MUBI chose to complement it.
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SAY HELLO TO PREMIER SCOTLAND
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Earlier this week we were delighted to announce the acquisition of Edinburgh based agency The Corner Shop PR Scotland. The acquisition follows on from the opening of Premier’s Manchester office earlier in the year and will see The Corner Shop PR Scotland integrate with Premier’s teams in London and Manchester to offer clients a full range of creative communications, PR and event services. To find out more about the new team and our expanded services in Scotland email hello@premiercomms.com
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MISSING PEOPLE LAUNCHES CHRISTMAS CAMPAIGN
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Founded in 1993 by sisters Mary Asprey OBE and Janet Newman OBE, Missing People is a UK charity that provides specialist support to people who are missing or at risk of going missing, and the families and friends left behind. Premier’s Creative Department were commissioned to produce their Christmas campaign, featuring a charity patron Sir Trevor McDonald. The H4C (Home for Christmas) campaign focuses on the true story of Isaak who went missing in 2022 as recounted by his mother Caroline to Sir Trevor. Premier will deliver multiple assets for a variety of social platforms incorporating the main interview between Sir Trevor and Caroline together with members of the Missing People’s team to promote key messaging for their H4C donation and support campaign. Click here to find out more about Missing People.
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DICKENSIAN CHRISTMAS MARKET BRINGS FESTIVE CHEER TO LONDON
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Earlier this week Premier helped to bring some festive cheer to central London, working with our client Central District Alliance to create a Dickensian Christmas Market in St Giles Square. The event featured a selection of independent stalls selling festive gifts, mulled wine, an art exhibition, a snow machine and a range of performers and festive themed photo opportunities.
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London’s first permanent music art gallery opens in Soho
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This week Premier launched London’s first permanent music art gallery Muphoria, which has opened its doors in the heart of Soho. We celebrated the opening of the gallery with an exclusive VIP evening, bringing together the music and art industry. The gallery, which is now open, features work from artists such as Michael Spencer Jones, Mark Illuminati and David Corio, and has been created to serve booming demand for art as investment pieces. Click here to find out more.
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RAVI’S DREAM FASHION SHOW RAISES MONEY FOR BRAIN TURMOR CHARITIES
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Last weekend, Premier supported eight-year-old Pride of Britain Award winner and brain tumour survivor Ravi Adelekan in his bid to raise £100,000 for brain tumour charities. Along with twenty other courageous children whose lives have been impacted by brain tumours, Ravi took to the catwalk in a star-studded and colourful fashion show. Premier’s impactful PR campaign generated fantastic coverage in mainstream media including Good Morning Britain, ITV News and the Sunday Mirror, as well as big hitting regional outlets BBC Radio Essex, BBC Radio Humberside and the Northern Echo. The special evening, attended by Olympian Denise Lewis and actor Kelsey Parker, also made news bulletins across various regions such as ITV Meridian, ITV Tyne Tees and BBC South East. Outfits from the fashion show, along with celebrity donations and other sought-after items, have all been entered Ravi’s exciting prize draw where you can win anything for £1! To help brave Ravi achieve his goal and enter the draw click here www.ravisdream.com/fashion-show
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LEAVE THE WORLD BEHIND SPECIAL SCREENING
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Premier was on the black carpet on Wednesday night for the UK Special Screening of Netflix’s LEAVE THE WORLD BEHIND. Hollywood royalty, Julia Roberts was in attendance alongside Myha’la and director Sam Esmail at the Curzon Mayfair. Despite the cold weather the stars spent time meeting fans and speaking to the media resulting in pictures on the cover of the Daily Mail and inside of the Daily Telegraph and Times in addition to live interviews on the night for BBC London and Scotland and a slew of online pieces from Vogue, Graza, Marie Claire, Hello! to highlight a few.
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THE SUMMER SESSIONS ANNOUNCE BIG NAME HEADLINERS FOR 2024 FESTIVAL SERIES
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The Summer Sessions Series will be taking place across five different regional sites through summer 2024, and this week Premier announced the likes of Sir Tom Jones (pictured), Madness, Sting, Blondie, Bryan Adams, Becky Hill and more will be performing. Click here to find out more.
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FIRST LOOK AT THE SERIAL KILLER’S WIFE
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This week we worked with Stylist to give audiences a sneak peak of upcoming Paramount+ thriller The Serial Killer’s Wife. The show premieres on December 15th, and you can watch the trailer now by clicking here.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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