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In our continuing Partner Insights series, we address timely questions vexing email marketers today. This month, we address the issue of IP addresses: whether to use a shared IP address or go it alone with a dedicated IP. This is a relevant question for both new and veteran email marketers, as our delivery volumes – and challenges – are constantly changing. Read more |
The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. Read more
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Clients often ask us how to reactivate inactive subscribers in their house file. As ESPs and ISPs increasingly rely on recipient engagement levels to evaluate senders and determine inbox placement, having a high rate of inactives on your list could prove to be disastrous if left unchecked. So what’s an email marketer to do? We’ve got some tips…Read more |
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