Premier Orchestrates UK Launch for Yorgos Lanthimos's 'Poor Things’
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January 12th sees the UK launch of Searchlight’s Poor Things, for which Premier has been handling publicity and awards. In December, director Yorgos Lanthimos, actors Emma Stone, Mark Ruffalo, Willem Dafoe and Ramy Youssef, as well as multiple Heads of Department, were in London for a gala screening at The Barbican Centre, organised by Premier. Premier managed all travel and junket logistics for the cast and crew in London, where they also completed UK and international press, with Stone and Ruffalo filming the New Year’s Eve episode of The Graham Norton Show. Premier’s awards team ran BAFTA and AMPAS Q&As.
Poor Things is the fourth of Lanthimos’s English-language films for which Premier has handled unit publicity, world premiere festival launch, UK and international publicity and awards. Producers Element Pictures are also Premier clients. Last weekend the film won two Golden Globes – Best Comedy or Musical, and Best Actress, Comedy or Musical for Emma Stone.
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Premier Celebrates Achievement with Target Darts’ Young Prodigy, Luke 'The Nuke' Littler, in PDC Darts World Championships
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It's been a remarkable start of 2024 for Premier’s client Target Darts, as the 16-year-old sensation Luke ‘The Nuke’ Littler made history as he finished runner up in the PDC Darts World Championships in London.
When Premier began working with Target in late summer 2023, the brief required us to help the business lead the charge making darts mainstream, and with record TV viewership on Sky Sports and wall-to-wall coverage across every media outlet this year, the impact on the business, and darts as a whole, has been unprecedented. We’re working closely with Target to ensure that the business and its’ unique products remain a central part of the story of Luke’s success as he embarks on an exciting new stage of his career.
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Premier Facilitates Strategic Partnership: 'Embrace Your Game’ with Samsung Europe
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Premier has been working with Activision Blizzard to create a cross-channel, cross-product relationship with Samsung Europe. Using Activision Blizzard’s most famous and iconic gaming IPs, including World of Warcraft, Diablo Immortal and Overwatch 2, ‘Embrace your Game’ is a full 360 European campaign, across Samsung’s extensive and wide-reaching eco-system including digital, retail, CRM, social, experiential and events, all underpinned by a backbone PR campaign.
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Premier's Comprehensive Campaign Propels Harlan Coben’s 'Fool Me Once' to Global Success on Netflix
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Premier worked on the launch campaign for Quay Street Productions Harlan Coben’s Fool Me Once, for Netflix. Throughout production, we facilitated set visit opportunities to bank content until the launch. Additionally, the team hosted an extensive press pack interviewing cast members. After a successful unit campaign, a special screening, Q&A, photo call and junket at The Soho Hotel bringing together actors, creatives, press, influencers and celebrity guests. The team have secured widespread coverage across broadcast, print and digital media totalling over 750 pieces of coverage with outlets to date. Following its launch last week, the limited series has debuted at number 1 on Netflix’s global English TV list with 37.1 million views in its first week, in addition to reaching the Top 10 in 91 countries.
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Premier's Campaign for Harlequins' Big Game 15 Sets World Record in Women's Club Rugby Attendance
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Premier worked with Harlequins to create a PR and social media campaign to drive ticket sales and break an attendance record for its’ annual blockbuster, Big Game 15, at Twickenham Stadium. A central part of the brief was to attempt to break the world record for the number of fans attending a women’s rugby match, so we launched the ‘Women in Sport Heroes List’ that asked local schoolchildren to help choose the top 10 women’s sport stars of 2023, announcing the results in a photoshoot with Quinns’ players.
The event campaign generated coverage, including a live interview with Harlequins Women’s team on ITV London News, Daily Telegraph and 18 regional features. Premier partnered with What’s On, providing them with access to exclusive merchandise and matchday experiences, which led to organic social engagement of nearly one million. The match drew over 77,000 fans, and we achieved a new world record for the highest attendance for a women's club rugby game!
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Premier Creative Executes International Junket for Saltburn at Television Centre with Renowned Cast
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Premier orchestrated a three-room junket for Emerald Fennell’s new hit Saltburn at the Television Centre in White City, featuring Barry Keoghan, Alison Oliver, Archie Madekwe, Paul Rhys, and Ewan Mitchell. Notably, a total of 132 deliveries were efficiently managed across 16 territories. The film team handled unit, and is still involved in UK and international publicity and awards on Saltburn.
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Premier Named One of PR Week’s ‘Ones to Watch in 2024’
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Premier was proud to be featured as one of PR Week’s agencies to watch for 2024 earlier this week. To keep up to date with all the latest news remember to follow Premier on Instagram and LinkedIn.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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