💬 Meet the sibling of OKRs: CFRs
OKRs, on their own, tend to be a very black and white process. At the end of the quarter, we’ll ask, “Was the goal achieved or not?” and the answer, typically, will either be, “Yes, we did” or, “No, we did not.”
CFRs, short for Conversations, Feedback and Recognition, allow you and your team to go beyond “yes” or “no” questions, and, when combined with OKRs, can lift an organization to a whole new level.
In Measure What Matters, John describes CFRs as:
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Conversations: an authentic, richly textured exchange between manager and contributor, aimed at driving performance
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Feedback: bi-directional or networked communication among peers to evaluate progress and guide future improvement
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Recognition: expressions of appreciation to deserving individuals for contributions of all sizes
CFRs champion transparency, accountability, empowerment, and teamwork — at all levels of your organization. If you think of Os as the goal posts and KRs as the yard lines, then CFRs are the huddles, plays, and coaching that carry a team from kick-off to touchdown. OKRs and CFRs are a complete delivery system for measuring what matters. As John eloquently says, “CFRs give OKRs their human voice.”
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