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Visit Lake County Partner Update | January 24, 2024
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RSVP for the Lake County Flavor Festival Kickoff Event/Forum

On Thursday, February 1, join Visit Lake County for its free quarterly partner forum at 9 a.m. at Half Day Brewing Co. in Lincolnshire. This forum kicks off our inaugural Lake County February Flavor Festival, a month-long initiative showcasing VLC restaurants and the Libation Trail. 

Attendees can arrive at 8:30 a.m. for registration, networking and breakfast. The 9-10 a.m. program will highlight our celebrated foodie and libation month and recent and upcoming VLC sales and marketing initiatives. We will also hear from a member of the Lincolnshire brewery.

If you have any questions, email VLC Marketing Communications and Partner Services Coordinator Jeff Randolph. Click the button below to register for the meeting by Tuesday, January 30.

Click Here to Register »

Mark Your Calendars for Lake County Flavor Festival - Running All February

From February 1-29, Visit Lake County has combined the renowned Lake County Restaurant Week and Libation Trail initiatives into one taste-tempting, month-long event: the February Flavor Festival.

The 29-day drink and foodie flagship program highlights 100+ restaurants, breweries, distilleries and wineries, with many offering prix fixe menus and special offers, food and drink pairings, live entertainment and other fun promotions to attract new guests and generate awareness. 

The inaugural event revolves around supporting local restaurants. The focus is encouraging residents to generate foot traffic to the cuisine makers in their hometowns and across the land of lakes.



This installment of the event encourages restaurant-goers to CHECK IN TO WIN with two separate mobile apps. The contest features various foodie prizes and a chance to win an overnight/theatre package at Lincolnshire Marriott ResortMarriott Theatre and Three Embers Restaurant or Wright's Brew & Bistro, a cooking class at The Joyful Gourmet in Libertyville, a Lake County LIbation Trail long-sleeve T-shirt and a gift card to a participating eatery. Here's how you enter:
  • Aim your smartphone camera at the participating eatery's QR code on the table tent or visit our LCRW landing page (coming soon).
  • Enroll for mobile deals, a list of participating locations and complete details.
  • Follow instructions to "check-in" at over 80 land of lakes restaurants (once per location).
  • Check-in at three or more locations to be eligible to win
    
The VLC extensive multi-platform campaign runs on various mediums, including digital, TV, radio, print and banner ads. The campaign is also highlighted by 10 web pages, a collection of fare-themed blogs, local restaurant videos and various photo galleries featuring the land of lakes eats and drinks. 

VLC has partnered with WXLC-FM 102.3 (102.3XLC), WIIL-FM 95.1 (95 WIIL ROCK), WKRS-AM 1220 (TUDN 1220) and celebrated Chicagoland meteorologist and Lake County dweller Mike Caplan to host a series of Facebook Live videos. In addition, the land of lakes bureau also showcases a series of Instagram takeovers by Lake County foodie influencers. 
Read More »

VLC Partner Announcements and Reminders

There is always a ton of news around the county. So here are a few quick hits from our partners as we move into the third quarter.
  • Visit Lake County will unveil in website refresh featuring new design elements in the spring of 2024. Stay tuned.
  • Six Flags Great America plans to unveil its newest ride Sky Striker in 2024 - a pendulum ride that takes you 172 feet in the air, going at speeds up to 75 mph, and soars at 130-degree swings. INFO»
  • Main Street Libertyville is awarded the Lieutenant Governor Award for Excellence in Revitalization in Organization, recognizing the downtown establishment's Oktoberfest. INFO»
  • Waukegan Park District will receive a $40K grant from the Illinois of Natural Resources to enhance the Michigan Trail trailhead. INFO»
  • Mundelein Park & Recreation District Receives Illinois Distinguished Accredited Agency Award. INFO»
  • In 2024, Visit Lake County marks its 40th anniversary. Stay tuned for throwback pics on our social media handles. 
  • The 2024 Illinois Governor's Conference on Travel & Tourism will occur March 19-21 at the Peoria Civic Center. INFO»
  • The historic Genesee Theatre upgraded to a new sound system INFO».

Keep VLC Updated on Your Upcoming Winter and Spring Plans

The Board Room in Libertyville
 
With the ensuing winter and spring seasons come beloved events at your establishment. We want to ensure we promote all your upcoming events. Please send us your seasonal events for posting. Click here to view our events page.

Also, we are always looking for special coupons and promotional deals to add to our exclusive offers and travel packages. Continue here to view the special offers page. Please consider adding a special offer for your business! Our events and special offers pages are two of our pages receiving the highest traffic providing awareness to prospective visitors. 

Contact VLC Director of Marketing Jonathan Jones with events, video, pictures and stories.
Email Jonathan »
Have news you'd like to share? We love hearing about what you have going on. Share your news with VLC's Director of Marketing Jonathan Jones at Jonathan@lakecounty.org and you could be featured.
   

          

Visit Lake County
5465 Grand Ave Ste 100
Gurnee, IL 60031-4913

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