Dear Running Niche Friends,
Happy belated New Year to all of you. Things have been busy in the shop, Bob and Jen got away for a few days to see the grandkids and Sarah got our physical inventory done. Can’t ask for more than that!
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Sale Shoes
We have had a few new arrivals hitting the store, details of which we will hit on in the February newsletter. For the moment, here are the shoes on sale to take advantage of:
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Brooks Adrenaline GTS 22: $99.95, Glycerin 20
Brooks Glycerin GTS 20: $119.95
New Balance 880v13: $89.95
Saucony Ride 16/Guide 16: $111.95
Asics Nimbus 25: $119.95, Cumulus 25: $109.95
Newton Fate 8/9: $80.00, Gravity 12: $100.00
Hoka Arahi 6: $112.00
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Focus On Team Running Niche: Jenny Dove “Lydiard re-ignited my love of running”
Jenny came to one of our GO! St. Louis Lydiard training info sessions in early 2023. She is now embarking on her 3rd cycle. The catalyst for her interest was that she was backsliding in her progression and on her prior last marathon had run 5:00. She felt she could improve so after taking in the info she decided to give Lydiard training a shot. Jenny runs 6-7 days a week and has improved her marathon PR to 4:19 and just ran a 13.1 mile PR of 1:50 at the St. Louis Track Club Half. “I enjoy the structure of Lydiard and that there are a variety of runs/workouts and each has a range of duration and pace. There are times to push and times to recover. It’s personalized for my current fitness level and sets out challenging yet achievable goals.” Bob finds Jenny to be very coachable, self-motived, hardworking and enjoys the fact she is always the first or second athlete to get her runs done at 5:30 in the morning as he is on his first cup of Moii Coffee! “Lydiard has re-ignited my love of running,” said Jenny. The mid-term goal for Jenny is to get under 4:00 in the marathon. We have no doubts with her work-ethic that she will get there.
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Shop Our Freshened Website
Many thanks to Firaol Ahmed who helped us revamp our consumer e-commerce site as a part of his summer internship. Jen and Bob are now spending time each morning going through and updating products on the site to ensure everything is current. Come see us in the Tower Grove Neighborhood or feel free to let your fingers do the walking at: www.runningniche.com/shop.
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GO! St. Louis: We’re proud to support GO! St. Louis Students on the GO!
Students on the GO! is a team-based fitness program to engage high school students in the St. Louis bi-state region to lead an active and healthy lifestyle. The program provides students with an opportunity to focus on accomplishing challenging fitness goals, such as completing 5K, 10K, and Half Marathon events throughout the year. The program engages students to experience the benefits of goal setting, discipline, teamwork, improved health, and a feeling of accomplishment in a positive environment.
Since 2018, GO! St. Louis partnered with many St Louis metropolitan area high schools. Principals and teachers led students along as they followed a 20-week incremental training program. The GO! St. Louis staff, along with outside experts, supported the team members with motivation, nutrition tips and training tools to carry out the program. Students trained a few days a week after school and then completed one weekly long run-on Saturdays in Forest Park.
Running Niche partners with GO! St. Louis to fit each student athlete in shoes appropriate for their need as well as running bra’s. This is a big step to helping them have a positive experience in which for many is their first time participating in a running program.
Click here if you want more information on how to get your school involved in Students on the GO!
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Group Social Run
Join us every Wednesday at 6:30 for a 3-mile group social run/walk. Every 2nd Wednesday of the month will be our “Beer Run”, with our cooler ready to go after the run for some social time, compliments of Urban Chestnut. All paces are welcome, runners and walkers. No one is out there alone. Generally, 35-60 folks come and there is a wide variety of paces. We put folks into groups such as 7:00 pace, 8:00, 9:00, 10:00, 11:00, 12:00, 13:00 and walkers. Click here to register: https://runningnicherunclub.eventbrite.com
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Happy Running!
-Jennifer and Bob
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PS: As the award season for running stores is fast approaching, we would appreciate if you could leave us a review on Google, Yelp, or even Facebook if you feel so inclined based on the service you received from us this past year.
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Running Niche — (314) 405-8006
1601 Tower Grove Avenue, St. Louis, MO 63110
Monday 10am – 5pm, Tuesday – Thursday 10am – 7pm, Friday 10am – 6pm
Saturday 10am – 5pm, Sunday 12pm – 4pm
www.runningniche.com | runningniche.com/shop
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