Premier and Six Nations Team Up: Full Contact Netflix Series Launches with Star-Studded Event
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Premier has been working with Six Nations Rugby on its hugely anticipated Netflix documentary series Full Contact due to be released on January 24. A specialist team from across the agency are collaborating to create an integrated campaign that includes a full-scale TV launch campaign, profile building, and PR and influencer activity to drive viewers to the show ahead of the 2024 Guinness Six Nations, that runs from February 2 to March 16. The campaign launched with a show-stopping event at Frameless London last Monday, which saw the interactive gallery transformed into a 360-degree matchday stadium experience designed exclusively for the event by Premier. More than 200 guests from across sport, TV, celebrities, influencers and even royalty in Mike and Zara Tindall, attended the red-carpet world premiere that was hosted by award-winning sports presenter Laura Woods.
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Drag Royalty and A-List Attendees join the crowds at RuPaul’s Drag Con UK 2024
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The biggest event in HERSTORY took place last weekend at the ExCel Centre in London. A huge celebration of all things drag, RuPaul’s Dragcon UK 2024 welcomed almost 200 drag queens from around the world to meet fans, perform shows and walk the iconic pink carpet. Premier was on hand to manage media and photography at the event, as well as looking after celebrity attendees such as Emily Carey, Samira Mighty, Ella Morgan, Amanda Lovett, and Joe Baggs.
The weekend kicked off on Friday evening with performances from the queens of RuPaul’s Drag Race UK Season 5, after which Michelle Visage welcomed the wider public and press with a ribbon cutting on the pink carpet on Saturday morning. After all 197 queens took their turns walking the carpet, the press room soon got into full swing, with 274 interviews taking place over the two days. National press and broadcasters covered the event, with Saturday’s BBC Breakfast covering more than one part of the day, including the ribbon cutting and interviews with queens live from the carpet.
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Premier takes over VUE Leicester Square for star-studded Premiere of The Beekeeper
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Premier took over VUE Leicester Square earlier this week, providing full Media and Photography Management for the UK Premiere of Sky Cinema’s ‘The Beekeeper’. The yellow carpet was buzzing with cast including David Witts, Michael Epp and Taylor James, alongside Director David Ayer and a host of celebrity guests. After meeting crowds of his fans and signing autographs, the man of the moment, Jason Statham, joined over 200 guests for an exclusive screening of the action thriller ahead of its UK cinema release.
To celebrate the buzz around the new film release, Premier also executed a research and content campaign focusing on the growing trend of beekeeping. A poll revealed it is set to become the hottest hobby of the year, thanks to a host of celebrity fans, including David Beckham, Beyonce, Scarlett Johansson, not to mention Jason Statham who did all his own beekeeping in the new film!
Releasing exclusive images of Jason Statham beekeeping, we also produced a vox pop of Londoners reactions to the survey. The story gained huge traction with 86 pieces of coverage including The Sun, Mirror, Daily Star and Daily Mail.
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Premier Celebrates UK Launch of 'The End We Start From' Starring Jodie Comer
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January 19 sees the UK launch of ‘The End We Start From’, starring Jodie Comer, which Premier has handled the publicity for since the cameras started rolling in the summer of 2022. Since then, the team have followed the film through its world premiere in Toronto, special presentation at the BFI’s London Film Festival and onto the UK release.
In early January, Jodie Comer was joined by her director Mahalia Belo and fellow cast members Katherine Waterston, Joel Fry, Mark Strong, Gina McKee and Nina Sosanya at the UK Gala premiere at the Curzon Mayfair, where the Premier team also handled the media management of the event. Graham Norton welcomed Jodie onto the sofa to discuss the film last week and then was joined by Waterston for The One Show on Thursday evening. Further campaign highlights have included the cover of The Big Issue and The Sunday Times Culture, Channel 4 News, ITV National News and studio visits for Sunday Brunch, Radio 4’s Woman’s Hour, Front Row and Today Show, 6 Music’s Lauren Laverne, and Radio 2’s Zoe Ball.
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Premier Scotland announces details of Edinburgh International Film Festival: Unveils New Competition with Prizes for Best Feature and Short Films
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Premier Scotland announced the dates and a brand new competition for this year’s Edinburgh International Film Festival, as reported in Variety. The Festival is now under the new leadership of Festival Director Paul Ridd and, with an invigorated vision, poised to accelerate the discovery of new talent through significant prize-money awarded to the filmmakers of the Best Feature Film in Competition and the Best Short Film.
Ten features and ten shorts – all world premieres - will compete for industry-leading cash prizes, supported by partnerships to be revealed at the Berlinale in February.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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