BAFTA and Academy Award-nominated The Zone of Interest opens to critical acclaim
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The Zone of Interest is the third of Jonathan Glazer’s films for which the Premier team has handled publicity. After covering international press in Cannes, Premier were assigned by A24 to the February 2 UK release campaign. Glazer, actors Sandra Hüller and Christian Friedel and many of the heads of department contributed towards a slew of publicity, including major breaks in The Observer, The Guardian, The Telegraph, The Sunday Times, The Sun, BBC News Online, and The Independent (who called Glazer “Britain’s greatest living filmmaker”) , and broadcast coverage on ITV News and Radio 4 Front Row. An array of five-star reviews dropped last week around the opening.
This all led to a strong opening weekend, with the highest screen average in the top 30 films at the UK Box Office. Following its nine BAFTA and five Oscar nominations (where it could make history as the first British film to win the International Feature category), The Zone of Interest won Film of the Year, Best Director and the Technical Achievement Award for Johnnie Burn (Sound Designer) and Mica Levi (Composer) at last week’s London Film Critics’ Circle awards. Ahead of the film’s opening, Jonathan Glazer did a sold-out career talk at BFI Southbank, where moderator Alfonso Cuarón called The Zone of Interest “the most important film in the last century”.
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Premier Lights Up Aberdeen with Spectra
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Premier Scotland has been up in Aberdeen this week opening the famous Spectra, Scotland’s award-winning festival of light. This year it presents its 10th anniversary programme, lighting up the city centre until Sunday 11th February. Inspired by the theme of ‘Connections’, the festival sees some of Aberdeen’s iconic landmarks and architecture transformed by striking free artworks, interactive installations, and eye-catching performances for all ages. Audiences can enjoy an array of works from world-leading companies over the coming days.
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Premier handles release of Cord Jefferson's Academy-Award nominated American Fiction
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This week, Premier handled the cinema release of the critically acclaimed American Fiction on behalf of MGM. Last week, Academy Award nominees Jeffrey Wright and Sterling K. Brown plus BAFTA and Academy Award nominated writer-director Cord Jefferson came to town for a packed four-day schedule of press and events. Key moments included BBC1 The Graham Norton Show, Radio 6 Music Lauren Laverne Show and sold-out cinema Q&As across London. The visit culminated in Jefferson presenting Wright with the Dilys Powell Award, the London Critics’ Circle’s prestigious honour. We look forward to welcoming Cord Jefferson back for the BAFTAs.
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Premier ‘Lets The Wonder In’ with new immersive tots classes At Frameless
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This week, Premier supported the launch of ‘Frameless Tots’, a new monthly multi-sensory baby class at the UK’s largest permanent immersive art experience. In collaboration with The Babysitting Club, parents and toddlers were transported into a captivating story-based world via fantastical projections in Frameless’ ‘Blank Canvas’ gallery, causing giggles and delight all around.
Parents in attendance included BBC Radio and CBBC Presenters, along with family influencers gushing over the class on social media. Tickets include the multi-sensory class and general access to the main Frameless galleries and can be booked here
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Official Graham Norton channel goes live
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It’s non-stop Norton this week as Premier have been supporting the upcoming launch of the new Samsung TV Plus FAST channel for ITV Studios, which will showcase back-to-back episodes of The Graham Norton Show globally. From February 14th, fans of the series will be able to indulge in as much Graham Norton as they want with the dedicated channel serving as the new home of hit archive episodes 24/7, all year round!
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The Leeds International Piano Competition returns in 2024
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Premier announced the return of The Leeds International Piano Competition in 2024. The prestigious triennial event is regarded as among the most influential of all music competitions. It has selected 65 of the world’s finest young pianists (aged 20-29) from 18 countries from a record-breaking pool of applications for the First Rounds in April. They will now compete for the chance to go through the Finals in Leeds and Bradford in September and the opportunity to win one of the celebrated prizes in the music world.
Already recognised as a trailblazer among music competitions the Competition has introduced blind selection and unconscious bias training for members of the jury as pioneering steps towards addressing a prevailing issue of male dominance in the piano world. It has also introduced the new Alexandra Dariescu Award for an outstanding performance of music by a woman composer and increased the amount of music by female composers in the Competition repertoire. News of these innovative steps was widely covered in mainstream and specialist media.
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Premier announces ‘The Forgotten Yeats Sisters’ Production
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This week, Premier announced a brand-new Sky Original documentary, Lily & Lolly: The Forgotten Yeats Sisters, hosted by singer-songwriter and poet, Imelda May! This special documentary will unravel the fascinating story of two remarkable women, Susan (Lily) and Elizabeth (Lolly) Yeats who were the backbone of the Irish cultural and literary revival of the 1920s. Imelda May sets out to explore their humble legacy in this brand new one-hour documentary, produced by an all-female team and directed by RTS award-winning Maggie Breathnach of Red Shoe Productions. This is set to air on International Women’s Day, Friday 8 March on Sky Arts, Freeview and streaming-service NOW.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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