Research Data at Your Fingertips
Don’t forget that UOT’s industry website offers a wealth of data resources. These include economic data, lodging (including short-term rentals), tourism tax revenue, international spending and visits, national and state park visitation, and airport visitation. Additionally, partners can access reports on resident sentiment, visitor profiles, county profiles, and the 2024 State of Utah’s Travel and Tourism Industry Report prepared by Jennifer Leaver from the Kem C. Gardner Policy Institute.