Edinburgh International Festival unveils 2024 line-up
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Premier works with the Edinburgh International Festival (2-25 August), which on Thursday unveiled its expansive programme of world-leading opera, music, theatre and dance. It marks the second year under the helm of Festival Director and Scottish violinist, Nicola Benedetti. ‘Rituals That Unite Us’ is the theme underpinning the 2024 Edinburgh International Festival, responding to an overwhelming desire for togetherness from artists and audiences following on from 2023’s question ‘Where Do We Go From Here?’. From immersive beanbag concerts and virtual reality to drop-in rehearsals and a site-specific promenade opera, the 2024 programme is defined by a deepened commitment to creating a closer union between audiences and artists through innovative and informal experiences.To reach the broadest possible audience, 50% of tickets for the 2024 International Festival will be sold at £30 or under, free tickets are available for young musicians, and £10 Affordable Tickets will be available for every performance in the 2024 programme.
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Frameless launches new immersive art experience 'Samsara'.
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Premier has been working with immersive art experience Frameless on the launch of ‘Samsara’, the next instalment from their after-hours takeover Frameless Lates. ‘Samsara’ is an exciting new collaboration with the Royal College of Arts, now open to the public. The spring residency showcases three of the Royal College of Art’s best emerging talents: Olesea Bortniac, Shahwali Shayan and Tao Xie. The thought-provoking audio-visual spectacle explores the ongoing process of change and evolution in our fragile and beautiful world. The Premier team held an exclusive press preview ahead of the official opening that resulted in picture stories in print and online with The Times, Telegraph, Mirror, and Express, along with a stellar guest list of media, influencers and industry talent at the launch event. Tickets are available to book now via the Frameless website.
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Celebrating 70 years of The Strat with Fender
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This week Fender Musical Instruments Corporation honoured the 70th Anniversary of the Stratocaster – the most popular electric guitar of all time. To celebrate, 10 revolutionary artists including Nile Rodgers, Tom Morello, Simon Neil and Ari O’Neal came together for a searing recreation of Jimi Hendrix’s “Voodoo Child (Slight Return)". Premier will manage all UK PR for the anniversary celebrations this year, with feature coverage already running across titles including Q Magazine, Hypebeast and Wallpaper.
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Rob Beckett’s Smart TV Launches on NOW
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Premier were commissioned by Sky Max to promote brand-new panel show, Rob Beckett’s Smart TV and enlisted the help of artist Bill McConkey to combine some of the Top 40 memorable scenes into one striking image on the set of show, which is a hilarious review of all genres of TV through the ages. A survey of 2,000 adults revealed the most memorable British TV moments of all time as Del Boy falling through the bar in Only Fools and Horses, Fawlty Towers ‘Don’t mention the War’ scene, Susan Boyle’s Britain’s Got Talent audition, Rose Alying- Ellis’ moving dance to no music on Strictly Come Dancing and David Brent’s famous dancing in The Office. Alongside the illustration and research, we also produced a vox pop of Londoners sharing their most memorable TV moments of all time. The campaign had huge traction, securing three pieces of print coverage in the Daily Star, Metro and Daily Record and over 20 pieces of online coverage. How many scenes can you spot? Smart TV is now available to watch on Sky Max and NOW.
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Big Bruckner Weekend at The Glasshouse International Centre for Music
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Premier was in Gateshead last weekend for The Glasshouse International Centre for Music’s Big Bruckner Weekend. Celebrating the 200th anniversary of the birth of Anton Bruckner, the Glasshouse welcomed nearly 500 musicians and had nearly 7500 attendances over the weekend. Premier handled the press for the weekend festival, which was the only event of its kind in the UK this year and welcomed visiting orchestras from the North, including Royal Liverpool Philharmonic Orchestra, The Hallé, and the BBC Scottish Symphony Orchestra.
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Premier nominated for PR Moment Award
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Premier is proud to have been nominated for a prestigious PR Moment Awards for our work with Sky on hit show A League of Their Own. To mark the launch of the new series in 2023, Premier announced that former Lioness Jill Scott had landed a new role as a new team captain by revealing her very own ‘Angel of the North’ statue erected beside Antony Gormley’s original in Gateshead. Click here to find out more.
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