Europe's biggest and most exciting trade event in the bridal industry calendar, European Bridal Week, taking place from 13 - 15 April, will be different in so many respects.
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An amazing 500+ labels cover all categories of merchandise, from weddingwear, occasionwear and men’s formalwear to every conceivable accessory, and every price bracket, from accessible to couture.
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And with everything in one single location - unlike some shows which spread out over a number of venues and take in local hotels, too – retailers can focus on their reason for being there and concentrate on the new collections, investing their time in finding the best for their individual business.
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At EBW, there is certainly the best of everything. Long-established names that have a captive global audience, and young brands that are claiming their place on the roster of best-sellers and continuing to build their reputation and following.
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Sustainability and Inclusion are integrated into the message of the new season trends - and you'll see them first hand at this early event.
Among the many brands to investigate at Essen is the charmingly named Oh Lovely Julie, the work of Juliane Pollok that features silk, satin, chiffon, crepe, jacquard, lace and organza in a brilliant array of mix and match pieces both for the bride - in ivory - and for bridesmaids and wedding guests in a choice of no less than 11 fashion-right colours.
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With a choice of over 45 individual designs that encompass lacey tops, skirts, trousers, jumpsuits and blazers as well as simple, chic dresses, this Dresden-based house is causing a stir. And understandably so.
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Germany has acquired a fine reputation in the international market and Esther Hofmann Bridal and Heyloola are great examples of the confident and carefree approach adopted by Esther herself. This is a skilfully-curated collection of some 45 pieces that feature satin, floral lace and the prettiest of pastel prints to keep every bride and wedding guests looking gorgeous.
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The personality of both labels, which include some detachables, is fresh, modern and romantic. And that's what dressing the part is all about.
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