The Greatest F1 Track on Earth is revealed at spectacular AI powered event
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To celebrate the start of the 2024 F1 season live on Sky Sports, Premier worked with a team of AI artists to visualise the Greatest Track on Earth following a Sky Sports poll of a 4,000 racing fans on their favourite twists and turns in the F1 calendar. The stunning results were then brought to life in a series of eye-catching images and animation that were displayed at an exclusive exhibition for 100 creators, influencers and F1 talent to celebrate the new season. The supporting PR campaign generated widespread media coverage across a host of national media including The Sun, Daily Mail and Mirror.
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Premier head to Berlin for the 74th Berlinale
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Last Saturday saw the 74th Berlinale draw to a close. Premier fielded a team of eight across the 10-day festival, handling two films in Competition (A24’s A Different Man, and Sterben for The Match Factory), two further A24 films in Panorama (I Saw The TV Glow and Janet Planet), and a Berlinale Special film for Altitude (the Martin Scorsese narrated Made in England: The Films of Powell and Pressburger). The closing-night awards ceremony saw the two competition titles triumph, with Sebastian Stan winning the coveted Silver Bear for best leading performance for his role in A Different Man, and Sterben winning the Silver Bear for best screenplay for writer/director Matthias Glasner. Congratulations to our clients on their wins, sales, and a strong European Film Market in Berlin.
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Live music, dance, sculpture and AI combine in A Body for Harnasie.
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Premier went to Katowice, Poland this week for the world premiere of A Body for Harnasie, a brand-new work combining live music, dance, sculpture and AI. Co-commissioned by our client, the Polish National Radio Symphony Orchestra (NOSPR), with the London Philharmonic Orchestra (LPO), the work reimagines Szymanowski’s ballet score Harnasie through the talents of renowned creatives across the arts, including dance choreographer Wayne McGregor, visual artist Ben Cullen Williams, and conductor Edward Gardner. The world premiere was performed by NOSPR on Monday; the UK premiere takes place at Royal Festival Hall, London on 6 March with the LPO.
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BoohooMan and Call of Duty come together for limited-edition capsule collection
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Premier have been helping to “level-up” the fashion game of Call of Duty players with a collaboration with BoohooMAN. The partnership includes a limited-edition Call of Duty capsule collection supported with digital, social and national OOH advertising and a co-branded influencer event, attended and livestreamed by high profile lifestyle and gaming talent. Customers can get in-game Retro 141 weapon charm with purchases from the collection.
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Vevo launches brand new edition of Extended Play with Tate McRae
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This week, Premier client Vevo launched a brand-new edition of its Extended Play series with Canadian pop star Tate McRae, ahead of the singer’s performance at the BRIT Awards this weekend. Extended Play is a multi-song performance capture shot in existing locations that realise the vision of an artist’s project.
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Dead Hot launches on Prime Video
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Premier has been working with Quay Street Productions on their brand-new comedy thriller, Dead Hot, which launches on Prime Video in the UK & Ireland today. Created, written and executive produced by Charlotte Coben and executive produced by Nicola Shindler, Dead Hot is set in present-day Liverpool, and follows the lives of two best friends Elliot (Bilal Hasna) and Jess (Vivian Oparah) united by a bond of grief at losing Peter—the first and only love of Elliot and Jess’ twin brother. This week, Premier worked on two launch screenings. In Liverpool, the team worked with the Liverpool Film Office to curate an audience of regional film and television students and local press to spotlight the Quay Street Productions and Prime Video’s investment in the North West. Later in the week, Dead Hot was featured as part of Prime Video’s Next Gen showcase, highlighting their new YA focused shows and movies. Following a screening and Q&A hosted by GK Barry, YA and social-forward press and influencers were treated to show themed activations and content moments to drive further buzz ahead of launch.
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Beverley Knight joins the line-up for Summer Sessions
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Premier announced even more additions to the line-up of music festival Summer Sessions this week, on behalf of client Live Nation, including Beverley Knight and DJ Spoony. Both will play at Bedford Summer Sessions, one of five events taking place around England and Wales this summer.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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