Welcome to the Road House
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Welcome to the Road House… Last week, to celebrate the launch of Amazon Prime Video’s latest title Road House, Jake Gyllenhaal, Conor McGregor and other cast members were welcomed to King’s Cross venue Lafayette, with multiple rooms built and dressed to transform the location to the film's Florida Keys setting. The morning saw a success of filmed junket pieces including This Morning, and an international press conference hosted by Edith Bowman.
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The afternoon brought the action with press and influencers experiencing a bar brawl masterclass, before filming cinema-style fight scenes in a recreation of the film’s titular bar. The result was an epic set of content pieces featuring live music, smashed sugar glass and the odd weaponised pool cue (breakable, of course.)
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Drive with Ghostbusters on Waze
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Buckle up Ghostbusters fans, because Waze is about to get a whole lot more paranormal. Premier has been working on behalf of Sony Pictures to develop an exclusive Ghostbusters: Frozen Empire in-app driving experience available to Waze’s 150 million users globally. During a two-week promotional period, Waze users will be able to choose their “mini-puft” mood, select their drive in the ecto-1 and take journey navigation from the one and only Ray Stantz — voiced by Dan Aykroyd — from the original Ghostbusters team. The in-app experience is available worldwide from 20 March and will be promoted across Waze and Google’s social media platforms as well as through a global PR campaign.
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Veronika premieres in Stockholm
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Premier worked on the international media management for the Swedish premiere of new scandi noir thriller – Veronika. At the newly opened Bio Fågel Blå cinema in Stockholm, over 90 guests - including key cast, crew and select influencers and celebrities - were invited to watch the first two episodes of the series. Premier coordinated the media line on the red carpet on the evening, which saw key photographers and press outlets in place to interview the cast, resulting in some strong coverage to announce the show in market.
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Kirill Karabits awarded an Honorary OBE
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This week Premier announced that Kirill Karabits, the Chief Conductor of Bournemouth Symphony Orchestra, has been awarded an Honorary OBE for services to music and the promotion of symphonic works from Ukraine, eastern Europe and central Asia in the UK. Over the last few years, Karabits has drawn praise from critics and audiences alike for unearthing overlooked symphonic music from his homeland of Ukraine and nearby countries, and conducting performances of them throughout south-western England. The concert series is called Voices from the East. Since 2009, Karabits has conducted more than 60 of these works, many being UK premiere performances. As well as Ukraine, Voices from the East has featured music from Armenia, Azerbaijan, Georgia, Macedonia, Poland and Turkmenistan.
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Cynthia Erivo stars in Drift
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Premier has been working with Cynthia Erivo to complete virtual interviews for Drift. Cynthia stars as a refugee from Liberia fighting for survival on a Greek island. This is a real passion project for Cynthia who also produced the film and was a singer songwriter on it. Director Anthony Chen visited London this week for press and cinema Q&As. Drift opens in cinemas nationwide next Friday via MetFilm.
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HippFest brings silent film to Scotland’s oldest cinema
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Currently taking place until Sunday is HippFest, Scotland’s first and only festival of silent film with live music, centred in and inspired by Scotland’s first and oldest cinema – the Hippodrome cinema in Bo’ness.
Renowned for its warm welcome and inclusive atmosphere, HippFest attracts a broad audience of cinema-goers, music lovers, and industry professionals, cultivating an international community with an adventurous appetite for extraordinary cinema.
Premier Scotland manage the marketing campaign of the festival, and with a busy weekend ahead with many sold-out screenings and the festival already surpassing it’s box office target, its set to be a great year!
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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