Not that long ago, men’s formalwear followed a particular pattern combining classical colours and traditional cuts, underplayed detailing and elegant but simple fabrics.
It is a very different story today, with grooms competing with their brides for attention, and men in general going the red-carpet route.
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The major suppliers, as well as the bright young design houses, are going for impact... and impact in a big way. Their colour choice is bold, covering a broad and brave palette from the palest of shades to the deepest of tones, with all the brights in between – greens and pinks, russets and golds, reds and true blues; their detailing is dramatic and always different; their cuts are on the straight and narrow – for trousers as well as jackets.
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Reversible waistcoats, detachable lapels, dressed-up buttons, cut-away jackets – these are just a few of the must-have features that the modern man is looking for when he is shopping around for that perfect suit.
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At European Bridal Week in Essen, taking place from 13 - 15 April, you'll get really a clear picture of the forthcoming menswear trends. Leading brands from the top names will be exhibiting at the 10th anniversary edition of Europe's biggest trade exposition and introducing their new 2025 collections. Many have mix and match options within their ranges so an inspired retailer can put together very individual looks for their clients, teaming up prints with plains, checks with stripes, colours with colours.
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Wilvorst is one of the key players in menswear, with its vast collection composed of different stories that range from cool and contemporary, to traditional with a twist. And you can play with different looks – an excellent option for the groomsmen.
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Cavaliere, a great name from Sweden, celebrates inspired design thinking, partnering timeless elegance with thoroughly modern vibes. Completing every look there are those essential ingredients - waistcoats, tie, cravats - you name it.
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Spain is another great source for perfectly-cut, elegantly styled menswear, and Enzo Romano is the name to watch out for. Precision tailoring is core to the brand's handwriting, and innovative fabrics get immediately attention.
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Fashion with a passion is the message from Turkey's Masculini, a fashion-forward collection with stand-out details and an impressive range of accessories that pull a look together and give it individuality.
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