National Travel & Tourism Week Forum 2024
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Corvette from the film "Animal House" at Volo Museum
You're invited to join Visit Lake County for an exclusive gathering in celebration of National Travel and Tourism Week (NTTW) at the esteemed Volo Museum on Thursday, May 23. This event is an opportunity for community and industry leaders, partner businesses, and local attractions to come together, highlighting travel's significant impact on our local and national economies.
Travel is our passion, and we're strong believers in its positive impact. That's why we're backing NTTW, an initiative the U.S. Travel Association spearheaded. NTTW is all about celebrating how travel enriches our lives. It fuels our economy, creates thriving communities and makes America a better place for everyone. Let's come together and highlight the ways travel transforms us!
This free event for VLC partners and friends begins at 3 p.m. at the Party Barn near the main gate for networking and light refreshments with welcome remarks from VLC and Volo Museum at 3:30 p.m. followed by time to tour the many attractions at the museum until 5 p.m. Be sure to wear red for a group photo. Click the link below to register. For more information, contact VLC Director of Sales Teresa Lewis.
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Visit Lake County is Hiring A Community Outreach Specialist
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We're hiring a Community Outreach Specialist to expand our partnership base and promote Lake County's attractions. You'll need great communication skills, proficiency in MS Office and graphic design, and a genuine interest in hospitality and tourism. Responsibilities include organizing promotional campaigns, managing partner relations, and supporting various Visit Lake County initiatives. If you're outgoing, well-organized and passionate about promoting Lake County, Illinois, we'd love to hear from you!
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Threshold360 to Highlight Your Business
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Ready to showcase your amazing location to the world? The Lake County Convention and Visitors Bureau has teamed up with Threshold 360 to create a stunning virtual tour of your business. This tour will be featured on VisitLakeCounty.org and can also be uploaded to your Google My Business profile - Here is an example . You will also obtain a unique Threshold Link which can be used on your social media, sales decks, email campaigns, and for site visits.
Did you know? Google reports that businesses with 360° content are TWICE as likely to attract in-person visits! Threshold Virtual Tours have a track record of boosting business for local partners. Click the Schedule Now button below and select the best day & time for a Threshold 360 Creator to capture your location.
Bonus! Once the tour is complete, you'll get access to Threshold 360's platform. This allows you to easily publish the tour on your website and even embed it in other online spaces.
VLC is thrilled to provide this service for you. Thank you in advance for your participation and support. Do you have any questions about this partner benefit or scheduling with Threshold 360? Continue here.
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VLC Marketing Input Session 2024
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VLC Partners Attend VLC's Marketing Input Session
Visit Lake County hosted a marketing input session at SLYCE Coal-Fired Pizza in Vernon Hills, on May 1.
The discussion topics included seasonal (Summer Road Trips, Spooks & Spirits Autumn Celebration and Holiday Your Way), annual promotions (Lake County Flavor Festival/Lake County Restaurant Month and Libation Trail activations), website development, social media, advertising opportunities and more. Lake County's marketing campaigns are diverse and multi-faceted, incorporating various multimedia elements such as TV, social media flights, billboards, print media and more. Thank you to all those who attended!
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Celebrating the Spirit at Lambs Farm
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Lambs Farm is gearing up for its annual gala, "Celebrating the Spirit 2024," promising an evening of fun, fundraising and goodwill. Scheduled for May 17, the event will be held at the Cuneo Mansion & Gardens.
The gala aims to raise funds for Lambs Farm participants and their ongoing projects. The annual gala is one of the key fundraising events that helps Lambs Farm continue its vital work within the community. For those interested in attending or supporting Lambs Farm, further details can be found below.
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VLC Attends Lobby Day in Springfield
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Maureen Riedy & John Maguire with State Representative Tom Weber, 64th District and Jaki Berggren, Naturally McHenry County
On April 17-18, tourism representatives from across the state gathered in Springfield for Illinois Destinations Association’s Annual Day at the Capitol. The event, held at the Illinois State Capitol in downtown Springfield, provided an opportunity for representatives from a number of Illinois Destination Marketing Organizations to meet with legislators.
Maureen Riedy, Richard Gamble, Interim President & CEO, Choose Chicago, Leon Rockingham, Mayor of North Chicago, John Maguire, Greg Jackson, Chief of Staff, North Chicago
Maureen Riedy and John Maguire represented Visit Lake County as part of the state delegation and discussed tourism-related issues, the hospitality industry, new developments and the importance of the visitor economy to our communities. The annual event provided tourism leaders with a platform to address key issues facing their communities directly with state legislators, reinforcing the vital role of tourism in Illinois.
John Maguire, State Senator Adriane Johnson, 30th District and State Senator Mary Edly-Allen, 31st District and Maureen Riedy |
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