We worked closely with the Reach for a Dream Foundation, our newest client, to create videos for their annual Slipper Day campaign that not only look great, but also deliver measurable results and helped the dreams of 3 kids come true.

Here are just a few highlights of what we achieved together:

Improved Messaging for Slipper Day Campaign

By conceptualizing a captivating video series for the 2024 Slipper Day Campaign titled “Step into My Slippers”, we paved a way for sponsors and followers to contextualize what their donations truly do for youth with life-threatening illnesses in South Africa. While each child wore a Go Pro, the audience was able to Step into Their Slippers.

Increased Viewership + Media Coverage

By spearheading ideation to post production the Step into My Slippers video campaign, Slingshot was able to drive more traffic to Reach for a Dream and improve media coverage of the campaign and its launch.

Enhanced Dream Days

By capturing content that truly reflects the messaging of Step into My Slippers, we were able to improve the messaging for Slipper Day and establish a stronger campaign.