| |  | | | Marketing & Fundraising Training Series with Firespring
NRC is continuing our webinar series in partnership with Firespring, and what a fantastic line up we have for you for the rest of 2024! These webinars are designed specifically to help our members, affiliates, and contacts with skills in Marketing, Fundraising and Storytelling, taught by the best in the business. We encourage RO’s to attend and invite their board members and staff as well to help everyone get a leg up on these important areas. All webinars are free and open to anyone in our network; register now using the links below! |
| Storytelling for Impact
From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s nonprofits need to be better storytellers than ever before as more and more stories are told all around us. Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help your organization tell better and more impactful stories that will activate your audiences around ideas and actions.
Key Takeaways: Seven benefits of nonprofit storytelling Seven elements of a great story Tools to aid in the process of compiling and refining the most compelling stories. Twelve ways to up your storytelling game. |
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| June 11, 2024 @ 3:00-4:00pm est |
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| Cut Costs & Get Creative in Crisis Mode with Nonprofit Appeals
Fundraising, as we know it, has shifted in these uncertain times. But that doesn't mean we should stop asking for support, it just means getting creative and finding ways to cut costs and find ways to innovate.
You’ll discover: 10 secrets to cutting costs with printing and mailing. 5 surefire ways to invigorate your direct mail. 4 strategies to maximize your impact. |
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| August 8, 2024 @ 12:00-1:00 pm est |
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| Quick Tactics for #GivingTuesday
#GivingTuesday, the biggest giving day of the year, is just months away. We’re kicking off the countdown with a session to teach you how to maximize the time you have left and lay the foundation for a successful day of giving. We’ll explore the important role your website plays, powerful tactics you still have time to implement and the essentials for an integrated communications plan. Let us help you create a successful #GivingTuesday strategy that lasts well beyond a one-day event.
Key takeaways: Why your website needs a #GivingTuesday page and how to build one. How to get your community excited. 4 critical strategies for Giving Day success. Top 10 tricks to becoming a #GivingTuesday pro. Checklists to keep you organized and prepared. |
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| October 16, 2024 @ 12:00-1:00 pm est |
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| |  | Something new for the National Recycling Congress is coming our way. This year’s National Recycling Congress is being developed in partnership with our state partner, the New York State Association for Reduction, Reuse, and Recycling (NYSAR3), whose annual conference will be held November 19- 21, 2024. The NRC Recycling Congress will serve as a pre-conference day for the NYSAR3 conference. This will be the first in-person National Recycling Congress in many years and we are thrilled to bring everyone together for this exciting revival! The entire conference will be presented in a hybrid option as well, at the head of the NYSAR3 3 day in-person conference at the Otesaga Hotel in Cooperstown, New York!! |
| | | Featured Editorial: Guilt Free Recycling By Marta Keane, Vice President, NRC Board of Directors
For many years the messaging to the public has exaggerated personal responsibility when it comes to contamination of recycling but it is truly collectors, government and manufacturers that are responsible for the public’s misunderstanding of recycling. Instead of filling people with guilt for recycling an item they can’t read the resin code on, we should be explaining recycling with colorful graphics, simple language and consistent messaging.
In Illinois in 2018, a group of MRF operators, government recycling coordinators and the state EPA of Illinois, gathered to create a poster and website showcasing items accepted in every curbside and traditional drop-off program across the state. It was decided the term “Bottles, Tubs, and Jugs” would replace resin codes even though this mean a few #6 Polystyrene containers would make it into the carts. Glass Bottles and Jars, Aluminum cans, foil, bakeware and steel cans were shown with aerosol cans (made of either aluminum or steel).
Five years later, there are still communities using different graphics, excluding aerosol cans and requiring resin code identification. Recently, one hauler told a community they could take “clean K-cups” when Keurig lost a court case for misrepresenting them as recyclable. Companies greenwash, pretending items are recyclable because they partner with third parties to collect them outside of the mainstream. It is no wonder residents are confused and frustrated and the residential rate of recycling seems to be declining even as people receive more packaging than ever from online ordering. As members of NRC, we should be working together whenever possible to build cohesive and consistent messages on materials that are the backbone of our collection programs. If this concerns you, consider responding to this article. Let us know how you are motivating residents and businesses without the guilt trip. Contact Marta Keane to weigh in and help your fellow communicators. |
| | 2024 National Recycling Coalition's Scholarship Extended to July 1
This year, $3,000 will be awarded to one student to assist with their educational expenses. The recipient will also receive membership in the National Recycling Coalition as well as complimentary admission to the National Recycling Congress: November 19, 2024. Funding will be focused on advancing students' academic and professional interests in climate justice aspects of the Sustainable Materials Management industry. Examples include recycling and custodial worker safety, community development, education, policy, and climate action. Applications will be accepted March 1 - July 1, 2024. Submit questions to Campus Council Chair, Jack DeBell: debellP3@gmail.com Please share this opportunity with all of your student networks asap! Learn More → |
| | |  | Save the Date for the Biggest Event in the U.S. Covering Municipal Recycling Policy for State and Municipal Officials
Mark your calendars for the upcoming Resource Recycling Conference (RRC), presented by Resource Recycling, Inc., set to take place November 13-15, 2024 in Louisville, Kentucky. This dynamic event promises to be a cornerstone in shaping the future of municipal recycling policy in the United States, offering invaluable tools, resources, and insights to enhance recycling resiliency for years to come.
To learn more about the benefits of attending this information-packed event, visit the Resource Recycling Conference website for detailed insights. If you have questions about the conference, connect with Amy Roth. |
| | | 2024 Zero Waste Forum Recap |
| The 2024 Zero Waste Forum & International Dialogue took place in San Francisco April 2nd-6th, on the heels of the recently proclaimed International Day of Zero Waste. The Forum hosted esteemed international speakers affiliated with the Zero Waste International Alliance (ZWIA), national groups, and local Bay Area zero waste businesses and organizations. Keynote speakers Zeynep Çelikel, Adviser at the United Nations; Crystal Dreisbach, CEO at Upstream; Denaya Shorter, Senior Director of GAIA for the US & Canada; and Katie Patrick, environmental engineer and author joined the Zero Waste Forum with addresses on reimagining systems for a just and circular future. We were also pleased to have Gregg Castro from the Association of Ramaytush-Ohlone share an opening song, and ZWIA President, Richard Anthony, provide the opening address. The Forum hosted over 100 registrations and a variety of activities including visiting Simple, a local zero waste shop; a tour of the San Francisco Recology facility; and Zero Waste Fest! Visit the Race to Zero Waste YouTube page for a selection of speaker recordings from the Forum, and follow @racetozerowaste on Instagram to learn more about the 2025 Zero Waste Forum, taking place in Ft Lauderdale, FL! |
| | | US Senate Hearing Looks at the Impacts of GrantsMembers of the U.S. Senate Committee on Environment and Public Works committee asked questions about grants, private funding, support for rural communities and diverting food scraps during a May 22 hearing on local efforts to improve reuse and recycling. The committee, chaired by Sen. Tom Carper, a Delaware Democrat, brought Elizabeth Biser, Secretary of the North Carolina Department of Environmental Quality; Susan Fife-Ferris, the director of solid waste planning and program management for Seattle Public Utilities; and Cody Marshall, chief system optimization officer at the The Recycling Partnership, together on a panel to give testimony and answer questions. Sharing her experience in North Carolina, Biser said the Solid Waste Infrastructure for Recycling Grant Program has helped many states gather better data, which is often lacking. North Carolina is using its grant funding for a statewide optimization study. "Having the ability to invest in data, which is not something we often have, is going to be really critical, not just for my state but for other states," she said, especially "understanding what is in the waste stream, understanding where material is being generated and where the infrastructure to collect that material is lacking.” Read More from Resource Recycling →
White House Earth Week Briefing to ASBNIn January 2024, the US Plastics Pact released a new and useful resource: Reuse Policy Guidance! As a Pact Activator, the NRC agrees that reuse policy has an important role to play in advancing reuse innovation and implementation, and is core to a successful circular economy. The document aims to provide guidance to scale reusable packaging systems through legislation, regulation, incentives, and other government practices. NRC members are encouraged to read, circulate and support the Reuse Policy Guidance, available at: Read More → |
| | | Recycle Colorado 2024 Summit for Recyclingby Recycle Colorado In-Person: June 3-5, Fort Collins, CO |
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| Tennessee Sustainability Conferenceby Tennessee Recycling Coalition, Tennessee Chamber of Commerce & Industry, and Tennessee Environmental Conference In-Person: August 21-23, Gatlinburg, TN |
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| National Zero Waste Conferenceby Zero Waste USA Virtual: October 2-3, 2024 |
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| Oklahoma Recycling Association Conferenceby OKRA In-Person: October 8-9, Hulbert, OK |
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| NERC Annual Fall Conference by Northeast Recycling Coalition In-Person: October 28-30, Syracuse, NY |
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