You may think you know Kingsdown, but the 118-year-old bedding producer has new faces among its executive team and fresh products to serve brick-and-mortar and online retailers.
Independent bedding producer and Spring Air licensee Pleasant Mattress is creating private-label collections to help retailers like The Sleep Shop differentiate themselves in their markets.
Bedding producer Mlily USA has updated its Mlily University portal of marketing, training and order placement tools to help its dealers promote their businesses and drive traffic.
Bedding source Malouf Home has added an augmented reality feature to its website, allowing consumers to mix and match furniture pieces like bed frames, adjustable bases and headboards. It has also added videos to its Wholesale Resource Center for retailers to use in marketing efforts.
Luxury bedding retailer McRoskey San Francisco has added Shifman Mattress’ American Heritage collection to its assortment, expanding the bedding maker’s reach into the West. The retailer is also planning to move its flagship store and add two locations.
Bedding Industries of America’s line of licensed Fieldcrest hybrid mattresses is in more than 250 JCPenney stores, more than doubling the number of floor placements when it launched last year.
Katapult, a lease-to-own provider that integrates with e-commerce platforms to power online shopping for nonprime customers, has added 1StopBedrooms to its list of merchants.
Lil Trent may be a little puppet but he has big ideas that really work when it comes to how to stand out in the competitive mattress retail business. He and Trent Bedding in Bowling Green, Kentucky, have found success with being memorable and driving store traffic.
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