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ustwo Europe newsletter

Hello everyone!

Here are some things I’ve been reading this month. If you enjoy reading this newsletter, please forward it to a friend - they can sign up right here.

Nicki

European Managing Director ustwo

🚶🏿‍♂️🧎🏽🚶🏽‍♀️🧑🏻‍🦽🧑‍🦯 The queue

Just to be extra British about it, one of the most interesting things to me about Operation London Bridge was the queue - which along with everything else had a whole lot of coverage this month. Including: experts in crowd behaviour, the surprising effects of the queue, in The Queue Absolutely Destroyed Me, and the 14 hour epiphany. I also enjoyed Steph Gray’s work on the digital tracking of the queue’s progress.

From Laurie Penny’s piece:

“This is the part where, if you were watching on the live stream, you might have thought there was something wrong with your sound. I've never known a silence so sudden and eerie. Nobody even whispers. The box is there, in the centre, with soldiers in desperately stupid hats. And the crown is there, catching the light, everything bright and cold and cavernous under a ribcage of rafters. This is no time for subtle symbolism. The Leviathan just swallows us whole.”

Image: we collaborated with local artist Yukai Du, mural artist Hatch Art and collective Wood Street Walls for our studio mural. And check out the time lapse!

🥾 👩‍👩‍👦‍👦 Patagonia & employee ownership

There are so many interesting things about this, which I think I covered when it first came into the news, but it's so central and basic that the family owners of Patagonia found it so hard to create a legal way to hand over their own company in the way they wanted. Nick Asbury has a good piece on the Patagonia vs the Paul Newman approach (and on a Newman tangent, I highly recommend the extraordinary HBO docuseries on Paul Newman and Joanne Woodward, made by Ethan Hawke).

Any employee-owned stories are of continuing interest to us at ustwo since our own move in this direction.

🚦 🍔 👣 Carbon transparency & food rationing?!

As we see individual restaurants move towards carbon transparency, how long before we see carbon footprint labelling on every packaged product? - and more widely, how long before we see carbon footprint labelling on every packaged product?

In an odd (and paywalled) piece, The Telegraph wrote about why being hungry can be good for you, which had a whiff to me of readying readers for a wartime-style cost-of-living apocalypse?!

🤫 ⌨️ 👼 The words & ideology of work

No thanks!, was my response to religion expert Carolyn Chen’s examination of the role spirituality plays in productivity in Silicon Valley: When work becomes your religion, nothing else matters.

Quiet quitting’ has been an interesting phrase to track as it entered pretty mainstream lexicon in a very short time, coming up in conversation and Twitter jokes on a daily basis now. The memes and the backlash take some of the sting from the original idea, which struck me as pernicious in the way that ‘cancel culture’ can be - a rightwing-serving notion that riles everyone else up, but is… catchy. Underneath the thought, the links with productivity obsession, and labour crises and inequities post-Covid are clear.

🎧 🕳 🚄 Sound & vision

This is fun: you can now play your own Scotrail tannoy announcements on the platform while you wait for a train that might not arrive due to, well, everything happening these days. And Interrail has created ‘unique SoundTracks for every single train traveller’.

And, if it was missing from your life, NASA picked up actual sound from the gases of a black hole! (About as terrifying as you might imagine?)

🔘 📲 🚗 When buttons beat touchscreens

Buttons beat touchscreens in cars, and now there’s data to prove it - Swedish publication Vi Bilägare quantified the problem with new tests.

“BMW's rotary iDrive controller falls naturally to hand, and there are permanent controls arrayed around it under a sliver of wood that both looks and feels interesting. It's an early implementation of what the company calls shy tech, and it's a design trend I am very much looking forward to seeing evolve in the future.”

🙂 😊 Ravers

This year at Russell’s Interesting conference, Helen Fuchs and I spoke about Why we need ravers today. The talk wasn’t videoed so if you weren’t there, the key thing to do is imagine a really good, inspiring and ravey talk, thx.

It was a great day: the collective spirit, some radical protest and temporary autonomous zones feel like exactly what this moment requires.

Quick bites

I liked this: “It isn't always best to speak up right away. Strategic silence can amplify your voice. Evidence: people are more likely to be heard when they wait until (a) the issue is relevant, (b) they’re ready, and (c) the audience is responsive.”

Curiosity: The neglected trait that drives success - exploring your curiosity can be incredibly good for your mind, with benefits for learning, creativity and even job enjoyment. (See our piece about play thinking below.)

In 1995, 14 wolves were released into the wild in Yellowstone National Park and radically changed its entire ecosystem.

ustwo news

Three key lessons we’ve learned about the potential for play to help create more engaging, emotionally supportive experiences in the digital health space:

“But why does agency matter in the health space? Why not just herd users down optimal engagement paths, as digital health experiences typically do? The answer is simple, yet far-reaching in its implications for design: a person’s belief in their ability to manage their health is exceptionally highly correlated with their adherence to treatment plans and overall self-care.”

Product-led transformation: the challenges, pitfalls and successes:

“Change the questions you ask: One of the most powerful things you can do to enable your organisation to work in a product-led way is to change the questions you ask. Innovation is built on experimentation, and so questions should be aimed at elevating an experimentation mindset in the culture.”

Why Sue Siddall joined ustwo as a non-executive director:

“It has digital product delivery baked into its DNA – and delivery is the best way to create positive outcomes. It has transitioned into an employee ownership trust model, which is a great example of some of the new models the world should be embracing. And as a B Corp, it is putting people and the planet at the centre of everything it does.”

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