Summer is over and we're officially in busy eCommerce season. Did September even happen, or did we just blink and it was over? Today we have some fresh hot content covering outsourcing, how to prepare for potential backorders (very important as we dive into the holiday season), and where to develop stellar content! 🌟
P.S. Read until the end to check out how we transformed some SUPER ugly prep into extremely neat results in our new video 📦
The global outsourcing market is valued at approximately $92.5 billion, and nearly 74 percent of businesses rely on eCommerce outsourcing services. However, to run a successful eCommerce business, you must understand the ins and outs of outsourcing and in-housing.
This article explores the benefits of both services and determine the right tasks to outsource and keep in-house.
Demand is high. Orders are rolling in. Yet, stock levels are at zero and the warehouse shelves are empty. What do you do? Sell through and ship items later, or put all orders on hold until stock levels are replenished? Selling products when you don’t have inventory can be a risky retail strategy. Implement a backorder strategy the right way and you’ll be able to successfully keep order numbers rising while waiting for stock to arrive.
What do NASA, Kroger, and the BBC all have in common? Showstopping content marketing strategies. Using blog posts, videos, and everything in between, these brands have cracked the code on capturing the hearts and wallets of their target audience with show content.
In this piece we dive into what a content marketing agency is, whether they can help your eCommerce brand get ahead and we'll share some top content marketing agencies for eCommerce businesses.
Selling an eCommerce store is not just that a challenging process, but it's also a highly emotional one! However, there are some instances when parting ways with your store is the best option. This piece covers when it may be time to sell your eCommerce store and what it takes to sell to a brand aggregator.
You can't argue with the numbers. We've seen that brands that engage in strong omnichannel engagement strategies retain 89% of customers, whereas those with weak ones keep just 33% with 73% of shoppers saying they prefer to shop on multiple sites! So, is omnichannel eCommerce your next growth-boosting project?
Over the last year, Una Brands has acquired more than 20 e-commerce brands in six countries. Una Brands expanded those brands and grew revenue by over 40% in less than a year. While other eCommerce roll-up companies focus on brands that sell on Amazon, Una Brands covers multiple e-commerce platforms to reflect how fragmented the industry is in Asia (Shopify, Lazada and Tokopedia, in addition to Amazon).
Shoppers are more concerned about the impact of retail manufacturing on the environment than on individual shopping behaviors! Only about 1/5 of consumers consider their own shopping choices to have a “major impact” on climate change. Read this piece for more insights into what shoppers actually care about when making buying decisions.
Until next time,
Sabra Mwaura
Marketing Manager
Have questions about our eCommerce services? Chat with someone from our team!
