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Your Monthly Marketing Motivation 

October 2022 | Issue 35
Well, hello there, Fall! One day it was warm here in the mid-Atlantic, and the next, it was chilly. If you're new here, welcome to my monthly newsletter. This email is filled with finely curated tips about motivation and marketing and how to harness both to up your game professionally. I try to have real+creative+fun here! If this email was forwarded to you, you need your own. Subscribe here.
One of the reasons I started the Two Marketing Moms podcast was to give back to 24-year-old me. Take some of those hard-won victories, deconstruct my path to ultimate success (or failure), and help someone navigate through the same forest.

As someone once said, nobody can give you wiser advice than yourself. So here I am. Here are my top 5, of course.
  1. Ask more questions – Being a good questioner is valuable in marketing. I found that people who ask good questions are the best at marketing strategy, where it all starts. So keep asking questions, and you’ll get better at articulating what you need to know and uncover the “problem behind the problem.”
  2. Take more notes – I consider myself a scribe now. If someone says it, I write it down. Hands-down my notes save me time and time again. They answer a lot of questions, they help make my marketing plans detailed, and I capture the little gems that people say and then can’t repeat. 
  3. Just write – I wasted so much time in my younger years staring at an empty screen, paralyzed by my inability to find the perfect words. I didn’t realize that I had a lot of good stuff in my head; I was judging myself before I started. When I began just to let it flow, I then could edit and re-edit, and edit some more. I find I’m pretty proud of my final products these days.
  4. Stay curious – Yup, I was late to the social media game. Do you know what I would give if I could go back in time and grab @julia? Anyone got a DeLorean with a flux capacitor? Admittedly, I didn’t even see value in understanding it for clients. I thought that was “someone else’s job.” But if marketing is your job, then you need to KNOW IT ALL. 
  5. Speak up – If you have a seat in the room, even on the outskirts, you are there, and your opinion matters. So keep engaged and speak up if you have a chance. Authority and trust are something that is built over time, and it starts with your voice.
What is your advice to your younger marketing self? I encourage you to share this with your networks. It might be just the words someone needed to hear today.

Now that's some #marketing #motivation.
 
What I've been reading
  • One of my mantras is ABL: Always Be Learning. So here's how to find time to learn. And don't forget, you are probably learning all of the time! 
  • I am happy to "steal" all the good ideas I can get. Grab your copy of the greatest sales deck - I promise you'll be able to snag at least one thing to use.
  • Not fully versed in email automation yet? Start with the basics, a welcome series, and these eight practical (stealable) examples.
  • My most fabulous ideas come to me while I'm out for a run. You'd think that would motivate me to run more! And here's why. 
  • We're almost to the end of the year, and there are many reasons to celebrate in your office with this list.
When I've felt inspired
  • Last year I worked on a handful of projects focused on content recycling, taking one piece of content and repurposing it to give it new life. And it got me inspired. I realized many ways to reuse content, so I created content math to share with you. It starts with the most well-known term: divisible content. Then, I "created" additive content, multiplied content, and subtracted content. It gives you more ways to take what you've likely spent hours on and share it again. Check it out here.
  • When I'm copywriting for fundraising, I like to vary my call-to-actions. It's best practice and keeps the audience interested. Unfortunately, there are only so many times someone can hear "donate now." So, I created a list of 250+ ideas I can pull from so that I don't lose steam when I hit the end of a piece. You can download your copy here.
Who I'm following
How I'm staying sharp
Written by Julia McDowell of Five Ones

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